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29.9K
Following
388
Total Posts
Engagement Rate
0.6%
Avg Likes
171
Avg Comments
Midol is a verified Beauty brand based in United States. The account has built 29.9K followers on Instagram. Content spans beauty and health. Midol has shared 765 posts to date, currently less than one post a week. Typical posts draw 171 likes and 9 comments, putting engagement at 0.6%.
Midol has built an audience of 29.9K followers on Instagram over 765 posts as a Beauty account.
Among 5,414 Beauty accounts with 10K–100K followers in the InstME index, Midol's 0.6% engagement rate comes in above the median of 0.57%.
Roughly one in 20 likes comes with a comment, an unusually discussion-heavy audience.
Each video from Midol averages 10.2K views, near 34% of its followers.
Lately Midol has been publishing less than one post per week.
At 100/100 on audience quality, Midol carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 29.9K followers and a 0.6% engagement rate, a single sponsored post by Midol is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Midol | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 0.57% |
| Average likes | 171 | 134 |
| Average comments | 9 | 12 |
| Posts per week | 0.12 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Midol | Cohort median |
|---|---|---|
| Engagement rate | 0.6% | 0.51% |
| Average likes | 171 | 91 |
| Average comments | 9 | 10 |
| Posts per week | 0.12 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Midol is a verified beauty brand based in United States on Instagram, with 29.9K followers.
Midol has 29,883 followers on Instagram (29.9K) as of Jul 15, 2026.
Midol's engagement rate is 0.6%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Midol average 171 likes and 9 comments.
Midol posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Midol's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Midol is registered as a business account on Instagram and is verified.
Midol is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 765 posts.
Midol's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
765
9
Avg Views
10,161
Posts / Week
0.12
Growth Score
12 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
87.3K
Engagement
0.09%
Yes. Midol carries the blue verified badge on Instagram.
A sponsored post from Midol is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
