@midnightandindigo
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Outreach This Creator For Freemidnight & indigo | read. write. edit. is a Home & DIY brand on Instagram, tracked in the InstME index with 24.5K followers. To date midnight & indigo | read. write. edit. has posted 297 times, currently around 4 posts a week. Posts average 422 likes and 69 comments, an engagement rate of 2%.
Midnightandindigo has built an audience of 24.5K followers on Instagram over 297 posts as a Home & DIY account.
Midnightandindigo's 2% engagement rate is above the median of 0.75% among Home & DIY accounts with 10K–100K followers, measured across 1,345 accounts in the InstME index.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Midnightandindigo's output runs to about 4 posts per week.
The account follows just 167 others against 24.5K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$170–$320
Based on 24.5K followers and a 2% engagement rate, a single sponsored post by Midnightandindigo is worth an estimated $170–$320. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Midnightandindigo | Cohort median |
|---|---|---|
| Engagement rate | 2% | 0.75% |
| Average likes | 422 | 200 |
| Average comments | 69 | 9 |
| Posts per week | 3.62 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 6, 2026
midnight & indigo | read. write. edit. is a home & diy brand on Instagram, with 24.5K followers.
midnight & indigo | read. write. edit. posts on Instagram as @midnightandindigo.
midnight & indigo | read. write. edit. has 24,490 followers on Instagram (24.5K) as of Sep 6, 2026.
midnight & indigo | read. write. edit.'s engagement rate is 2%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by midnight & indigo | read. write. edit. average 422 likes and 69 comments.
midnight & indigo | read. write. edit. posts about 4 times per week on average.
midnight & indigo | read. write. edit. is registered as a business account on Instagram.
Total Posts
297
Avg Comments
69
Engagement
0.91%
midnight & indigo | read. write. edit. is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 297 posts.
A sponsored post from midnight & indigo | read. write. edit. is estimated at $170 to $320. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
