Celebrating people and stories from the amazing place we call home. 🎧 Listen to BBC Radio Kent on @bbcsounds 👇 Tap the link for more stories.
Outreach This Creator For FreeBBC Kent is a Home & DIY brand, with 72.7K followers on Instagram. To date BBC Kent has posted 6,852 times, currently around 30 posts a week. Engagement runs at 0.27%, or about 180 likes and 16 comments per post.
With 72.7K followers across 6,852 posts, Bbcinkent is one of the Home & DIY accounts tracked in the InstME index.
Against 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, Bbcinkent's 0.27% engagement rate lands below the median of 0.75%.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Bbcinkent keeps a posting cadence of about 30 posts per week, more than one per day.
InstME's audience-quality checks score Bbcinkent at 82/100, with an estimated 15% low-quality or inactive followers, a strong signal of genuine reach.
Bbcinkent keeps its following list short (222) relative to 72.7K followers, as established creators and brands tend to.
Estimated sponsored-post value
$250–$470
Based on 72.7K followers and a 0.27% engagement rate, a single sponsored post by Bbcinkent is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Bbcinkent | Cohort median |
|---|---|---|
| Engagement rate | 0.27% | 0.75% |
| Average likes | 180 | 200 |
| Average comments | 16 | 9 |
| Posts per week | 30.32 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
BBC Kent is a home & diy brand on Instagram, with 72.7K followers.
BBC Kent posts on Instagram as @bbcinkent.
BBC Kent has 72,739 followers on Instagram (72.7K) as of Apr 23, 2026.
BBC Kent's engagement rate is 0.27%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by BBC Kent average 180 likes and 16 comments.
BBC Kent posts about 30 times per week on average.
InstME's audience-quality analysis estimates about 15% of BBC Kent's followers are low-quality or inactive, giving an audience-quality score of 82/100.
BBC Kent is registered as a business account on Instagram.
BBC Kent is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 6,852 posts.
Total Posts
6,852
Avg Comments
16
Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Engagement
0.05%
A sponsored post from BBC Kent is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
