Followers
72.7K
Following
54
Total Posts
Engagement Rate
0.14%
Avg Likes
90
Avg Comments
LocalKala® - Home Decor and Furnishings | Gifting is a verified Home & DIY creator on Instagram based in India, tracked in the InstME index with 72.7K followers. Content spans home & diy and tech. The account has published 915 posts, currently less than one post a week. Typical posts draw 90 likes and 10 comments, putting engagement at 0.14%.
Local_kala is a Home & DIY account on Instagram with 72.7K followers and 915 published posts.
Benchmarked against 1,345 Home & DIY accounts with 10K–100K followers, Local_kala posts a 0.14% engagement rate that is in the bottom quarter (median: 0.75%).
One comment lands for every 9 likes, which reads as an unusually discussion-heavy audience.
Recent posting activity averages less than one post per week.
With 72.7K followers but only 54 accounts followed back, Local_kala shows the ratio of a well-established account.
Estimated sponsored-post value
$250–$470
Based on 72.7K followers and a 0.14% engagement rate, a single sponsored post by Local_kala is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Tech
| Metric | Local_kala | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.75% |
| Average likes | 90 | 200 |
| Average comments | 10 | 9 |
| Posts per week | 0.39 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Local_kala | Cohort median |
|---|---|---|
| Engagement rate | 0.14% | 0.85% |
| Average likes | 90 | 365 |
| Average comments | 10 | 7 |
| Posts per week | 0.39 | 0.7 |
Median values from 35 Home & DIY accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
LocalKala® - Home Decor and Furnishings | Gifting is a verified home & diy creator based in India on Instagram, with 72.7K followers.
LocalKala® - Home Decor and Furnishings | Gifting posts on Instagram as @local_kala.
LocalKala® - Home Decor and Furnishings | Gifting has 72,695 followers on Instagram (72.7K) as of Jul 15, 2026.
LocalKala® - Home Decor and Furnishings | Gifting's engagement rate is 0.14%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by LocalKala® - Home Decor and Furnishings | Gifting average 90 likes and 10 comments.
LocalKala® - Home Decor and Furnishings | Gifting posts less than once a week on average.
LocalKala® - Home Decor and Furnishings | Gifting is registered as a creator account on Instagram and is verified.
915
10
Posts / Week
0.39
Growth Score
2.8 / 100
Follower Ratio
1346.2×
Engagement
0.27%
LocalKala® - Home Decor and Furnishings | Gifting is categorized as a home & diy and tech account in the InstME index, based on the profile's bio and Instagram category across 915 posts.
LocalKala® - Home Decor and Furnishings | Gifting's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. LocalKala® - Home Decor and Furnishings | Gifting carries the blue verified badge on Instagram.
A sponsored post from LocalKala® - Home Decor and Furnishings | Gifting is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
