Founder of @nyctheteam Former Founder of Brush NYC, SR. Colorist & Educator at Fekkai ▫️𝐂𝐨𝐥𝐨𝐫 𝐂𝐨𝐫𝐫𝐞𝐜𝐭𝐢𝐨𝐧 & 𝐁𝐚𝐥𝐚𝐲𝐚𝐠𝐞 𝐄𝐱𝐩𝐞𝐫𝐭🔝 📥 𝘋𝘔 𝘧𝘰𝘳 𝘪𝘯𝘲𝘶𝘪𝘳𝘪𝘦𝘴.
Outreach This Creator For FreeFollowers
16.3K
Following
1.4K
Total Posts
Engagement Rate
1.61%
Avg Likes
253
Avg Comments
Michelle Hong runs a Business brand account with 16.3K followers on Instagram. The account posts mainly around business and pets topics. The account has published 390 posts, currently less than one post a week. Posts average 253 likes and 9 comments, an engagement rate of 1.61%.
As a Business account, Michellehongnyc reaches 16.3K followers on Instagram across 390 published posts.
Michellehongnyc's 1.61% engagement rate is above the median of 1.46% among Business accounts with 10K–100K followers, measured across 5,335 accounts in the InstME index.
One comment lands for every 27 likes, which reads as a healthy amount of conversation.
Michellehongnyc's output runs to less than one post per week.
On audience quality, Michellehongnyc lands at 94/100, an estimated 5% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$92–$170
Based on 16.3K followers and a 1.61% engagement rate, a single sponsored post by Michellehongnyc is worth an estimated $92–$170. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Michellehongnyc | Cohort median |
|---|---|---|
| Engagement rate | 1.61% | 1.46% |
| Average likes | 253 | 334 |
| Average comments | 9 | 22 |
| Posts per week | 0.06 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Michelle Hong is a business brand on Instagram, with 16.3K followers.
Michelle Hong posts on Instagram as @michellehongnyc.
Michelle Hong has 16,262 followers on Instagram (16.3K) as of Apr 23, 2026.
Michelle Hong's engagement rate is 1.61%, calculated from average likes and comments per post relative to followers. That is above the median of 1.46% for Business accounts with 10K–100K followers in the InstME index.
Posts by Michelle Hong average 253 likes and 9 comments.
Michelle Hong posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Michelle Hong's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Michelle Hong is registered as a business account on Instagram.
Michelle Hong is categorized as a business and pets account in the InstME index, based on the profile's bio and Instagram category across 390 posts.
390
9
Posts / Week
0.06
Growth Score
32.2 / 100
ER Rank
Top 45%
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Pets
Engagement
1.27%
A sponsored post from Michelle Hong is estimated at $92 to $170. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
