We are the UK’s national weather service 🌧☀️ www.metoffice.gov.uk Tag @metoffice in your images and use for a feature 📸
Followers
213.4K
Following
297
Total Posts
Engagement Rate
0.52%
Avg Likes
1,063
Avg Comments
On Instagram, Weather from the Met Office is a verified business account with an audience of 213.4K. To date Weather from the Met Office has posted 3,133 times, currently around 8 posts a week. Posts average 1,063 likes and 46 comments, an engagement rate of 0.52%.
Metoffice shows up in the InstME index as a business account, 213.4K followers, 3,133 posts.
Typical engagement for Metoffice runs to 1,063 likes and 46 comments a post, one interaction per 192 followers.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Over recent weeks, Metoffice has published about 8 posts per week, more than one per day.
Metoffice follows only 297 accounts while being followed by 213.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$750–$1,400
Based on 213.4K followers and a 0.52% engagement rate, a single sponsored post by Metoffice is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Metoffice | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.25% |
| Average likes | 1,063 | 2,985 |
| Average comments | 46 | 73 |
| Posts per week | 7.56 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Weather from the Met Office is a verified Instagram brand on Instagram, with 213.4K followers.
Weather from the Met Office posts on Instagram as @metoffice.
Weather from the Met Office has 213,422 followers on Instagram (213.4K) as of Jul 12, 2026.
Weather from the Met Office's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers.
Posts by Weather from the Met Office average 1,063 likes and 46 comments.
Weather from the Met Office posts about 8 times per week on average.
Weather from the Met Office is registered as a business account on Instagram and is verified.
Yes. Weather from the Met Office carries the blue verified badge on Instagram.
3,133
46
Posts / Week
7.56
Growth Score
10.4 / 100
Follower Ratio
718.6×
Engagement
0.22%
A sponsored post from Weather from the Met Office is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
