On Instagram, Weather from the Met Office is a verified Science brand with an audience of 213.4K. To date Weather from the Met Office has posted 3,133 times, currently around 8 posts a week. Posts average 1,063 likes and 46 comments, an engagement rate of 0.52%.
Metoffice shows up in the InstME index as a Science account, 213.4K followers, 3,133 posts.
Among accounts with 100K–1M followers, Metoffice's 0.52% engagement rate sits below the median.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Over recent weeks, Metoffice has published about 8 posts per week, more than one per day.
InstME's audience-quality checks score Metoffice at 100/100, with an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Metoffice follows only 297 accounts while being followed by 213.4K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$750–$1,400
Based on 213.4K followers and a 0.52% engagement rate, a single sponsored post by Metoffice is worth an estimated $750–$1,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Science
| Metric | Metoffice | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 1.25% |
| Average likes | 1,063 | 2,985 |
| Average comments | 46 | 73 |
| Posts per week | 7.56 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 12, 2026
Weather from the Met Office is a verified science brand on Instagram, with 213.4K followers.
Weather from the Met Office posts on Instagram as @metoffice.
Weather from the Met Office has 213,422 followers on Instagram (213.4K) as of Jul 12, 2026.
Weather from the Met Office's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers.
Posts by Weather from the Met Office average 1,063 likes and 46 comments.
Weather from the Met Office posts about 8 times per week on average.
InstME's audience-quality analysis estimates about 0% of Weather from the Met Office's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Total Posts
3,133
Avg Comments
46
270.5K
Engagement
0.37%
Weather from the Met Office is registered as a business account on Instagram and is verified.
Weather from the Met Office is categorized as a science account in the InstME index, based on the profile's bio and Instagram category across 3,133 posts.
Yes. Weather from the Met Office carries the blue verified badge on Instagram.
A sponsored post from Weather from the Met Office is estimated at $750 to $1,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
