Designed in New York. Made to move with you. Shop online or visit us in Tribeca, NY.
Followers
71.9K
Following
4.7K
Total Posts
Engagement Rate
0.01%
Avg Likes
3
Avg Comments
On Instagram, Merlette New York is a verified Fashion brand with an audience of 71.9K. To date Merlette New York has posted 2,358 times, currently around 5 posts a week. Engagement runs at 0.01%, or about 3 likes and 2 comments per post.
Tracked in the InstME index, Merlettenyc is a Fashion account with 71.9K followers and a back catalogue of 2,358 posts.
Merlettenyc records a 0.01% engagement rate, in the bottom quarter (median: 1.09%) for the 7,395 Fashion accounts with 10K–100K followers tracked in the InstME index.
Merlettenyc keeps a posting cadence of about 5 posts per week.
Estimated sponsored-post value
$250–$470
Based on 71.9K followers and a 0.01% engagement rate, a single sponsored post by Merlettenyc is worth an estimated $250–$470. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Fashion creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Fashion
| Metric | Merlettenyc | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.09% |
| Average likes | 3 | 243 |
| Average comments | 2 | 19 |
| Posts per week | 5.22 | 0.49 |
Median values from 7,395 Fashion accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Merlette New York is a verified fashion brand on Instagram, with 71.9K followers.
Merlette New York posts on Instagram as @merlettenyc.
Merlette New York has 71,903 followers on Instagram (71.9K) as of Jul 13, 2026.
Merlette New York's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 1.09%) for Fashion accounts with 10K–100K followers in the InstME index.
Posts by Merlette New York average 3 likes and 2 comments.
Merlette New York posts about 5 times per week on average.
Merlette New York is registered as a business account on Instagram and is verified.
Merlette New York is categorized as a fashion account in the InstME index, based on the profile's bio and Instagram category across 2,358 posts.
Yes. Merlette New York carries the blue verified badge on Instagram.
2,358
2
Posts / Week
5.22
Growth Score
0.2 / 100
Follower Ratio
15.2×
Engagement
2.47%
A sponsored post from Merlette New York is estimated at $250 to $470. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
