Followers
40K
Following
723
Total Posts
Engagement Rate
0.11%
Avg Likes
43
Avg Comments
Merle Norman Cosmetics is a verified Beauty brand based in United States, with 40K followers on Instagram. The account has published 3,856 posts, currently around 6 posts a week. Typical posts draw 43 likes and 2 comments, putting engagement at 0.11%.
On Instagram, Merlenormaninc runs a Beauty account that has published 3,856 posts and gathered 40K followers.
For Beauty accounts with 10K–100K followers, Merlenormaninc's 0.11% engagement rate is in the bottom quarter (median: 0.57%), a read from 5,414 accounts in the InstME index.
The audience comments once per 25 likes on average, a healthy amount of conversation.
On average, Merlenormaninc's video content earns 332.5 views.
Merlenormaninc's recent cadence works out to about 6 posts per week.
Merlenormaninc scores 88/100 on InstME's audience-quality checks, with about 10% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$140–$260
Based on 40K followers and a 0.11% engagement rate, a single sponsored post by Merlenormaninc is worth an estimated $140–$260. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Merlenormaninc | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.57% |
| Average likes | 43 | 134 |
| Average comments | 2 | 12 |
| Posts per week | 6.46 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Merlenormaninc | Cohort median |
|---|---|---|
| Engagement rate | 0.11% | 0.51% |
| Average likes | 43 | 91 |
| Average comments | 2 | 10 |
| Posts per week | 6.46 | 0.44 |
Median values from 1,005 Beauty accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 7, 2026
Merle Norman Cosmetics is a verified beauty brand based in United States on Instagram, with 40K followers.
Merle Norman Cosmetics posts on Instagram as @merlenormaninc.
Merle Norman Cosmetics has 39,988 followers on Instagram (40K) as of Apr 7, 2026.
Merle Norman Cosmetics's engagement rate is 0.11%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Merle Norman Cosmetics average 43 likes and 2 comments.
Merle Norman Cosmetics posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 10% of Merle Norman Cosmetics's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Merle Norman Cosmetics is registered as a business account on Instagram and is verified.
3,856
2
Avg Views
333
Posts / Week
6.46
Growth Score
2.2 / 100
Predominantly women · mostly 18–34
Typical for Beauty creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Engagement
1.96%
Merle Norman Cosmetics is categorized as a beauty account in the InstME index, based on the profile's bio and Instagram category across 3,856 posts.
Merle Norman Cosmetics's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Merle Norman Cosmetics carries the blue verified badge on Instagram.
A sponsored post from Merle Norman Cosmetics is estimated at $140 to $260. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
