A music merchandising webstore carrying merch from your favorite bands, labels, and clothing companies. New products launched daily!
Outreach This Creator For FreeMerchnow runs a Music brand account based in United States with 23.6K followers on Instagram. Its posts sit across music and lifestyle. To date Merchnow has posted 1,252 times, currently less than one post a week. Typical posts draw 420 likes and 10 comments, putting engagement at 1.82%.
Counting 23.6K followers and 1,252 posts, Merchnow sits in the InstME index as a Music account.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Merchnow posts a 1.82% engagement rate that is below the median of 2.47%.
Comments arrive at about one per 43 likes, a sign of a healthy amount of conversation.
Merchnow's output runs to less than one post per week.
With 23.6K followers but only 161 accounts followed back, Merchnow shows the ratio of a well-established account.
Estimated sponsored-post value
$150–$280
Based on 23.6K followers and a 1.82% engagement rate, a single sponsored post by Merchnow is worth an estimated $150–$280. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
Secondary: Lifestyle
| Metric | Merchnow | Cohort median |
|---|---|---|
| Engagement rate | 1.82% | 2.47% |
| Average likes | 420 | 535 |
| Average comments | 10 | 35 |
| Posts per week | 0.51 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Merchnow | Cohort median |
|---|---|---|
| Engagement rate | 1.82% | 1.39% |
| Average likes | 420 | 284 |
| Average comments | 10 | 21 |
| Posts per week | 0.51 | 0.47 |
Median values from 1,948 Music accounts in United States with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 23, 2026
Merchnow is a music brand based in United States on Instagram, with 23.6K followers.
Merchnow has 23,617 followers on Instagram (23.6K) as of Sep 23, 2026.
Merchnow's engagement rate is 1.82%, calculated from average likes and comments per post relative to followers. That is below the median of 2.47% for Music accounts with 10K–100K followers in the InstME index.
Posts by Merchnow average 420 likes and 10 comments.
Merchnow posts less than once a week on average.
Merchnow is registered as a business account on Instagram.
Merchnow is categorized as a music and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 1,252 posts.
Merchnow's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from Merchnow is estimated at $150 to $280. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
1,252
Avg Comments
10
Engagement
0.42%
