Official Instagram handle of Merchant Records (India) owned by Music Composer duo @salimsulaimanmusic Pitch your song now 👇🎶
Outreach This Creator For FreeFollowers
97.2K
Following
98
Total Posts
Engagement Rate
0.73%
Avg Likes
669
Avg Comments
Merchant Records is a Music brand based in India. The account has built 97.2K followers on Instagram. To date Merchant Records has posted 3,790 times, currently less than one post a week. Posts average 669 likes and 43 comments, an engagement rate of 0.73%.
Merchant_records is a Music account on Instagram with 97.2K followers and 3,790 published posts.
Benchmarked against 17,051 Music accounts with 10K–100K followers, Merchant_records posts a 0.73% engagement rate that is in the bottom quarter (median: 2.47%).
Roughly one in 15 likes comes with a comment, an unusually discussion-heavy audience.
Merchant_records's output runs to less than one post per week.
With 97.2K followers but only 98 accounts followed back, Merchant_records shows the ratio of a well-established account.
Estimated sponsored-post value
$340–$630
Based on 97.2K followers and a 0.73% engagement rate, a single sponsored post by Merchant_records is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Merchant_records | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 2.47% |
| Average likes | 669 | 535 |
| Average comments | 43 | 35 |
| Posts per week | 0.74 | 0.35 |
Median values from 17,051 Music accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Merchant_records | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 2.24% |
| Average likes | 669 | 515 |
| Average comments | 43 | 25 |
| Posts per week | 0.74 | 0.32 |
Median values from 63 Music accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 10, 2026
Merchant Records is a music brand based in India on Instagram, with 97.2K followers.
Merchant Records posts on Instagram as @merchant_records.
Merchant Records has 97,188 followers on Instagram (97.2K) as of Aug 10, 2026.
Merchant Records's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.47%) for Music accounts with 10K–100K followers in the InstME index.
Posts by Merchant Records average 669 likes and 43 comments.
Merchant Records posts less than once a week on average.
Merchant Records is registered as a business account on Instagram.
Merchant Records is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 3,790 posts.
Merchant Records's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
3,790
43
Posts / Week
0.74
Growth Score
14.6 / 100
Follower Ratio
991.7×
193.9K
Engagement
86.95%
A sponsored post from Merchant Records is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
