Rede Iaô de Economia Criativa, Arte e Sustentabilidade.
Outreach This Creator For FreeOn Instagram, Mercado Iaô is a Lifestyle brand based in Brazil with an audience of 35K. The account has published 994 posts, currently less than one post a week. Typical posts draw 257 likes and 23 comments, putting engagement at 0.8%.
With 35K followers across 994 posts, Mercadoiao is one of the Lifestyle accounts tracked in the InstME index.
Mercadoiao records a 0.8% engagement rate, in the bottom quarter (median: 3.25%) for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
At one comment per 11 likes, the ratio points to an unusually discussion-heavy audience.
Video posts from Mercadoiao average 4.1K views.
In recent weeks Mercadoiao has kept to less than one post per week.
Estimated sponsored-post value
$120–$230
Based on 35K followers and a 0.8% engagement rate, a single sponsored post by Mercadoiao is worth an estimated $120–$230. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators in Brazil, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Mercadoiao | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 3.25% |
| Average likes | 257 | 875 |
| Average comments | 23 | 33 |
| Posts per week | 0.5 | 0.35 |
Median values from 1,602 Lifestyle accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mercadoiao | Cohort median |
|---|---|---|
| Engagement rate | 0.8% | 2.6% |
| Average likes | 257 | 487 |
| Average comments | 23 | 33 |
| Posts per week | 0.5 | 0.24 |
Median values from 31 Lifestyle accounts in Brazil with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 29, 2026
Mercado Iaô is a lifestyle brand based in Brazil on Instagram, with 35K followers.
Mercado Iaô posts on Instagram as @mercadoiao.
Mercado Iaô has 34,953 followers on Instagram (35K) as of Sep 29, 2026.
Mercado Iaô's engagement rate is 0.8%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 3.25%) for Lifestyle accounts with 10K–100K followers in the InstME index.
Posts by Mercado Iaô average 257 likes and 23 comments.
Mercado Iaô posts less than once a week on average.
Mercado Iaô is registered as a business account on Instagram.
Mercado Iaô is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 994 posts.
Mercado Iaô's profile places the account in Brazil. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
994
Avg Comments
23
95.5K
Engagement
0.05%
A sponsored post from Mercado Iaô is estimated at $120 to $230. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
