DIY·INTERIOR·UPCYCLING ✐Award winning creator ✁DIY Workshopleader ✑DIY book author ✎Founder @einzigartig.wohnen
MAGDALENA WÖCKINGER runs a verified Home & DIY creator account with 578K followers on Instagram. Content spans home & diy and business. To date MAGDALENA WÖCKINGER has posted 2,255 times, currently less than one post a week. Posts average 39,192 likes and 102 comments, an engagement rate of 6.8%.
Counting 578K followers and 2,255 posts, Menawox sits in the InstME index as a Home & DIY account.
Compared with 436 other Home & DIY accounts with 100K–1M followers in the InstME index, Menawox's 6.8% engagement rate is in the top quarter (median: 0.63%).
Roughly one in 385 likes comes with a comment, an audience that mostly engages through likes.
Menawox maintains a rhythm of less than one post per week.
With 578K followers but only 674 accounts followed back, Menawox shows the ratio of a well-established account.
Estimated sponsored-post value
$8,100–$15,000
Based on 578K followers and a 6.8% engagement rate, a single sponsored post by Menawox is worth an estimated $8,100–$15,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
Secondary: Business
| Metric | Menawox | Cohort median |
|---|---|---|
| Engagement rate | 6.8% | 0.63% |
| Average likes | 39,192 | 1,415 |
| Average comments | 102 | 30 |
| Posts per week | 0.1 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 13, 2026
MAGDALENA WÖCKINGER is a verified home & diy creator on Instagram, with 578K followers.
MAGDALENA WÖCKINGER posts on Instagram as @menawox.
MAGDALENA WÖCKINGER has 577,961 followers on Instagram (578K) as of Sep 13, 2026.
MAGDALENA WÖCKINGER's engagement rate is 6.8%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.63%) for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by MAGDALENA WÖCKINGER average 39,192 likes and 102 comments.
MAGDALENA WÖCKINGER posts less than once a week on average.
MAGDALENA WÖCKINGER is registered as a creator account on Instagram and is verified.
MAGDALENA WÖCKINGER is categorized as a home & diy and business account in the InstME index, based on the profile's bio and Instagram category across 2,255 posts.
Avg Comments
102
Engagement
2.08%
Yes. MAGDALENA WÖCKINGER carries the blue verified badge on Instagram.
A sponsored post from MAGDALENA WÖCKINGER is estimated at $8,100 to $15,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
