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IKEA Deutschland runs a verified Home & DIY brand account based in Germany with 1.5M followers on Instagram. The account has published 3,776 posts, currently around 8 posts a week. Posts average 780 likes and 22 comments, an engagement rate of 0.05%.
As a Home & DIY account, Ikeadeutschland reaches 1.5M followers on Instagram across 3,776 published posts.
Ikeadeutschland's 0.05% engagement rate is in the bottom quarter (median: 0.38%) among Home & DIY accounts with over 1M followers, measured across 110 accounts in the InstME index.
Followers weigh in with a comment about every 35 likes, a healthy amount of conversation.
Posting frequency for Ikeadeutschland sits at about 8 posts per week, more than one per day.
The account follows just 243 others against 1.5M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$5,400–$10,000
Based on 1.5M followers and a 0.05% engagement rate, a single sponsored post by Ikeadeutschland is worth an estimated $5,400–$10,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Ikeadeutschland | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.38% |
| Average likes | 780 | 13,700 |
| Average comments | 22 | 139 |
| Posts per week | 7.51 | 4.31 |
Median values from 110 Home & DIY accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Ikeadeutschland | Cohort median |
|---|---|---|
| Engagement rate | 0.05% | 0.76% |
| Average likes | 780 | 18,062 |
| Average comments | 22 | 266 |
| Posts per week | 7.51 | 2.28 |
Median values from 69 accounts in Germany with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
IKEA Deutschland is a verified home & diy brand based in Germany on Instagram, with 1.5M followers.
IKEA Deutschland posts on Instagram as @ikeadeutschland.
IKEA Deutschland has 1,546,685 followers on Instagram (1.5M) as of Sep 9, 2026.
IKEA Deutschland's engagement rate is 0.05%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.38%) for Home & DIY accounts with over 1M followers in the InstME index.
Posts by IKEA Deutschland average 780 likes and 22 comments.
IKEA Deutschland posts about 8 times per week on average.
IKEA Deutschland is registered as a business account on Instagram and is verified.
IKEA Deutschland is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,776 posts.
IKEA Deutschland's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
22
Engagement
3.16%
Yes. IKEA Deutschland carries the blue verified badge on Instagram.
A sponsored post from IKEA Deutschland is estimated at $5,400 to $10,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
