Followers
583.3K
Following
153
Total Posts
Engagement Rate
1.62%
Avg Likes
9,338
Avg Comments
Reaching 583.3K followers on Instagram, BMW Welt & BMW Museum is a verified Home & DIY brand based in Germany. BMW Welt & BMW Museum has shared 3,208 posts to date, currently around 3 posts a week. Engagement runs at 1.62%, or about 9,338 likes and 120 comments per post.
On Instagram, Bmwwelt runs a Home & DIY account that has published 3,208 posts and gathered 583.3K followers.
For Home & DIY accounts with 100K–1M followers, Bmwwelt's 1.62% engagement rate is above the median of 0.63%, a read from 436 accounts in the InstME index.
For roughly every 78 likes there is one comment, an audience that mostly engages through likes.
In recent weeks Bmwwelt has kept to about 3 posts per week.
Bmwwelt follows only 153 accounts while being followed by 583.3K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$3,300–$6,100
Based on 583.3K followers and a 1.62% engagement rate, a single sponsored post by Bmwwelt is worth an estimated $3,300–$6,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators in Germany, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Bmwwelt | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 0.63% |
| Average likes | 9,338 | 1,415 |
| Average comments | 120 | 30 |
| Posts per week | 3.03 | 2.05 |
Median values from 436 Home & DIY accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Bmwwelt | Cohort median |
|---|---|---|
| Engagement rate | 1.62% | 1.18% |
| Average likes | 9,338 | 2,900 |
| Average comments | 120 | 60 |
| Posts per week | 3.03 | 1.06 |
Median values from 340 accounts in Germany with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
BMW Welt & BMW Museum is a verified home & diy brand based in Germany on Instagram, with 583.3K followers.
BMW Welt & BMW Museum posts on Instagram as @bmwwelt.
BMW Welt & BMW Museum has 583,253 followers on Instagram (583.3K) as of Jul 10, 2026.
BMW Welt & BMW Museum's engagement rate is 1.62%, calculated from average likes and comments per post relative to followers. That is above the median of 0.63% for Home & DIY accounts with 100K–1M followers in the InstME index.
Posts by BMW Welt & BMW Museum average 9,338 likes and 120 comments.
BMW Welt & BMW Museum posts about 3 times per week on average.
BMW Welt & BMW Museum is registered as a business account on Instagram and is verified.
BMW Welt & BMW Museum is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 3,208 posts.
3,208
120
Posts / Week
3.03
Growth Score
32.4 / 100
Follower Ratio
3812.1×
Engagement
0.97%
BMW Welt & BMW Museum's profile places the account in Germany. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. BMW Welt & BMW Museum carries the blue verified badge on Instagram.
A sponsored post from BMW Welt & BMW Museum is estimated at $3,300 to $6,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
