Wood-Fired Pizzeria from @meljrodriguez🍕
Outreach This Creator For FreeReaching 13.7K followers on Instagram, MEL’S is a Food brand. MEL’S has shared 380 posts to date, currently around 3 posts a week. Engagement runs at 1.64%, or about 206 likes and 20 comments per post.
On Instagram, Mels_nyc runs a Food account that has published 380 posts and gathered 13.7K followers.
For Food accounts with 10K–100K followers, Mels_nyc's 1.64% engagement rate is above the median of 0.75%, a read from 7,981 accounts in the InstME index.
For roughly every 10 likes there is one comment, an unusually discussion-heavy audience.
In recent weeks Mels_nyc has kept to about 3 posts per week.
Quality checks give Mels_nyc 94/100; around 5% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Mels_nyc follows only 100 accounts while being followed by 13.7K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$79–$150
Based on 13.7K followers and a 1.64% engagement rate, a single sponsored post by Mels_nyc is worth an estimated $79–$150. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mels_nyc | Cohort median |
|---|---|---|
| Engagement rate | 1.64% | 0.75% |
| Average likes | 206 | 177 |
| Average comments | 20 | 10 |
| Posts per week | 3.14 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
MEL’S is a food brand on Instagram, with 13.7K followers.
MEL’S posts on Instagram as @mels_nyc.
MEL’S has 13,747 followers on Instagram (13.7K) as of Apr 23, 2026.
MEL’S's engagement rate is 1.64%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by MEL’S average 206 likes and 20 comments.
MEL’S posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 5% of MEL’S's followers are low-quality or inactive, giving an audience-quality score of 94/100.
MEL’S is registered as a business account on Instagram.
Total Posts
380
Avg Comments
20
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
1.98%
MEL’S is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 380 posts.
A sponsored post from MEL’S is estimated at $79 to $150. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
