Australian design and furniture studio founded upon the simple principle of balancing modern simplicity with uncompromising detail.
Outreach This Creator For FreeMcMullin is a Brand brand based in Australia, with 108.3K followers on Instagram. The account has published 266 posts, currently around 2 posts a week. Posts average 11 likes and 1 comments, an engagement rate of 0.01%.
On Instagram, Mcmullinandco runs a Brand account that has published 266 posts and gathered 108.3K followers.
Among accounts with 100K–1M followers, Mcmullinandco's 0.01% engagement rate sits in the bottom 1%.
In recent weeks Mcmullinandco has kept to about one post per week.
Quality checks give Mcmullinandco 46/100; around 45% of the audience appears low-quality or inactive, a mixed signal worth reviewing before partnering.
Estimated sponsored-post value
$380–$700
Based on 108.3K followers and a 0.01% engagement rate, a single sponsored post by Mcmullinandco is worth an estimated $380–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~45% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Content Focus
Primary: Brand
| Metric | Mcmullinandco | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 1.25% |
| Average likes | 11 | 2,985 |
| Average comments | 1 | 73 |
| Posts per week | 1.83 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Mcmullinandco | Cohort median |
|---|---|---|
| Engagement rate | 0.01% | 0.7% |
| Average likes | 11 | 1,539 |
| Average comments | 1 | 38 |
| Posts per week | 1.83 | 1.24 |
Median values from 449 accounts in Australia with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 11, 2026
McMullin is a brand brand based in Australia on Instagram, with 108.3K followers.
McMullin posts on Instagram as @mcmullinandco.
McMullin has 108,256 followers on Instagram (108.3K) as of Jul 11, 2026.
McMullin's engagement rate is 0.01%, calculated from average likes and comments per post relative to followers.
Posts by McMullin average 11 likes and 1 comments.
McMullin posts about 2 times per week on average.
InstME's audience-quality analysis estimates about 45% of McMullin's followers are low-quality or inactive, giving an audience-quality score of 46/100.
McMullin is registered as a business account on Instagram.
Total Posts
266
Avg Comments
1
3M
Engagement
0.49%
McMullin is categorized as a brand account in the InstME index, based on the profile's bio and Instagram category across 266 posts.
McMullin's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
A sponsored post from McMullin is estimated at $380 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
