Born and raised on the track, we create the most advanced performance cars in the world.
Followers
10.6M
Following
298
Total Posts
Engagement Rate
0.2%
Avg Likes
20,769
Avg Comments
McLaren Automotive is a verified Automotive brand on Instagram, tracked in the InstME index with 10.6M followers. The account posts mainly around automotive and tech topics. To date McLaren Automotive has posted 6,167 times, currently around 6 posts a week. Typical posts draw 20,769 likes and 179 comments, putting engagement at 0.2%.
Mclarenauto is an Automotive account on Instagram with 10.6M followers and 6,167 published posts.
Benchmarked against 286 Automotive accounts with over 1M followers, Mclarenauto posts a 0.2% engagement rate that is in the bottom quarter (median: 0.76%).
Followers weigh in with a comment about every 116 likes, an audience that mostly engages through likes.
Mclarenauto maintains a rhythm of about 6 posts per week.
Audience-quality analysis puts Mclarenauto at 100/100; roughly 0% of followers look low-quality or inactive, a strong signal of genuine reach.
With 10.6M followers but only 298 accounts followed back, Mclarenauto shows the ratio of a well-established account.
Estimated sponsored-post value
$37,000–$69,000
Based on 10.6M followers and a 0.2% engagement rate, a single sponsored post by Mclarenauto is worth an estimated $37,000–$69,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mclarenauto | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.76% |
| Average likes | 20,769 | 16,549 |
| Average comments | 179 | 231 |
| Posts per week | 6.43 | 1.95 |
Median values from 286 Automotive accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
McLaren Automotive is a verified automotive brand on Instagram, with 10.6M followers.
McLaren Automotive posts on Instagram as @mclarenauto.
McLaren Automotive has 10,591,008 followers on Instagram (10.6M) as of Jul 9, 2026.
McLaren Automotive's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.76%) for Automotive accounts with over 1M followers in the InstME index.
Posts by McLaren Automotive average 20,769 likes and 179 comments.
McLaren Automotive posts about 6 times per week on average.
InstME's audience-quality analysis estimates about 0% of McLaren Automotive's followers are low-quality or inactive, giving an audience-quality score of 100/100.
McLaren Automotive is registered as a business account on Instagram and is verified.
6,167
179
Posts / Week
6.43
Growth Score
4 / 100
Audience Score
100 / 100
Predominantly men · mostly 18–34
Typical for Automotive creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Automotive
Secondary: Tech
Engagement
0.67%
McLaren Automotive is categorized as an automotive and tech account in the InstME index, based on the profile's bio and Instagram category across 6,167 posts.
Yes. McLaren Automotive carries the blue verified badge on Instagram.
A sponsored post from McLaren Automotive is estimated at $37,000 to $69,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
