A lab of @fsgbooks. Innovative storytelling, stunning design, original voices. Home to .
Followers
12K
Following
838
Total Posts
Engagement Rate
2.7%
Avg Likes
316
Avg Comments
MCD x FSG is a verified Home & DIY brand, with 12K followers on Instagram. The account has published 615 posts, currently less than one post a week. Typical posts draw 316 likes and 7 comments, putting engagement at 2.7%.
On Instagram, Mcdbooks runs a Home & DIY account that has published 615 posts and gathered 12K followers.
For Home & DIY accounts with 10K–100K followers, Mcdbooks's 2.7% engagement rate is in the top quarter (median: 0.75%), a read from 1,345 accounts in the InstME index.
At one comment per 46 likes, the ratio points to a healthy amount of conversation.
Mcdbooks currently publishes less than one post per week.
Estimated sponsored-post value
$110–$210
Based on 12K followers and a 2.7% engagement rate, a single sponsored post by Mcdbooks is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Mcdbooks | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 0.75% |
| Average likes | 316 | 200 |
| Average comments | 7 | 9 |
| Posts per week | 0.08 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
MCD x FSG is a verified home & diy brand on Instagram, with 12K followers.
MCD x FSG posts on Instagram as @mcdbooks.
MCD x FSG has 11,953 followers on Instagram (12K) as of Jul 10, 2026.
MCD x FSG's engagement rate is 2.7%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by MCD x FSG average 316 likes and 7 comments.
MCD x FSG posts less than once a week on average.
MCD x FSG is registered as a business account on Instagram and is verified.
MCD x FSG is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 615 posts.
Yes. MCD x FSG carries the blue verified badge on Instagram.
615
7
Posts / Week
0.08
Growth Score
54 / 100
Follower Ratio
14.3×
Engagement
0.05%
A sponsored post from MCD x FSG is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
