@
Brand
A lab of @fsgbooks. Innovative storytelling, stunning design, original voices. Home to @auwabooks.
open.spotify.com/playlist/0e1iT86WCWg6SU2JLNKQFv?si=sgb81vSIR5GJMu30zGZ0ag&pi=u-vM6xjvF1TrC2Audience
Browse top profilesFollowers
12K
Following
838
Total Posts
Engagement & Performance
Engagement Rate
2.7%
Avg Likes
316
Avg Comments
What the numbers say about @mcdbooks
@mcdbooks is a Home & DIY account on Instagram with 12K followers and 615 published posts.
@mcdbooks has an engagement rate of 2.7%, which is above the median of 0.94% for Home & DIY accounts with 10K–100K followers, based on 278 accounts in the InstME index.
Followers leave about one comment for every 46 likes — a healthy amount of conversation.
@mcdbooks currently publishes less than one post per week.
@mcdbooks vs similar accounts
| Metric | @mcdbooks | Cohort median |
|---|---|---|
| Engagement rate | 2.7% | 0.94% |
| Average likes | 316 | 258 |
| Average comments | 7 | 11 |
| Posts per week | 0.08 | 1.24 |
Median values from 278 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Jul 10, 2026
How @mcdbooks's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @mcdbooks: (316 avg likes + 7 avg comments) ÷ 11,953 followers × 100 ≈ 2.7%.
Frequently asked questions about @mcdbooks
How many followers does @mcdbooks have?
@mcdbooks has 11,953 followers on Instagram (12K) as of Jul 10, 2026.
What is @mcdbooks's engagement rate?
@mcdbooks's engagement rate is 2.7%, calculated from average likes and comments per post relative to followers. That is above the median of 0.94% for Home & DIY accounts with 10K–100K followers in the InstME index.
How many likes does @mcdbooks average per post?
Posts by @mcdbooks average 316 likes and 7 comments.
How often does @mcdbooks post on Instagram?
@mcdbooks posts less than once a week on average.
Is @mcdbooks a business or creator account?
@mcdbooks is registered as a business account on Instagram and is verified.
