FSG has published award-winning fiction, nonfiction, and poetry since 1946. Home of @auwabooks, , , and .
Followers
96.7K
Following
2.6K
Total Posts
Engagement Rate
0.52%
Avg Likes
474
Avg Comments
Farrar, Straus & Giroux is a verified Home & DIY brand, with 96.7K followers on Instagram. Farrar, Straus & Giroux has shared 2,603 posts to date, currently around 3 posts a week. Typical posts draw 474 likes and 29 comments, putting engagement at 0.52%.
On Instagram, Fsgbooks runs a Home & DIY account that has published 2,603 posts and gathered 96.7K followers.
Fsgbooks has an engagement rate of 0.52%, which is below the median of 0.75% for Home & DIY accounts with 10K–100K followers, based on 1,345 accounts in the InstME index.
The like-to-comment split is roughly 16 to one, indicating an unusually discussion-heavy audience.
Fsgbooks's recent cadence works out to about 3 posts per week.
Estimated sponsored-post value
$340–$630
Based on 96.7K followers and a 0.52% engagement rate, a single sponsored post by Fsgbooks is worth an estimated $340–$630. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Home & DIY creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Home & DIY
| Metric | Fsgbooks | Cohort median |
|---|---|---|
| Engagement rate | 0.52% | 0.75% |
| Average likes | 474 | 200 |
| Average comments | 29 | 9 |
| Posts per week | 3.23 | 0.97 |
Median values from 1,345 Home & DIY accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Farrar, Straus & Giroux is a verified home & diy brand on Instagram, with 96.7K followers.
Farrar, Straus & Giroux posts on Instagram as @fsgbooks.
Farrar, Straus & Giroux has 96,739 followers on Instagram (96.7K) as of Apr 27, 2026.
Farrar, Straus & Giroux's engagement rate is 0.52%, calculated from average likes and comments per post relative to followers. That is below the median of 0.75% for Home & DIY accounts with 10K–100K followers in the InstME index.
Posts by Farrar, Straus & Giroux average 474 likes and 29 comments.
Farrar, Straus & Giroux posts about 3 times per week on average.
Farrar, Straus & Giroux is registered as a business account on Instagram and is verified.
Farrar, Straus & Giroux is categorized as a home & diy account in the InstME index, based on the profile's bio and Instagram category across 2,603 posts.
2,603
29
Posts / Week
3.23
Growth Score
10.4 / 100
Follower Ratio
37.4×
Engagement
4.49%
Yes. Farrar, Straus & Giroux carries the blue verified badge on Instagram.
A sponsored post from Farrar, Straus & Giroux is estimated at $340 to $630. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
