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60.5K
Following
1.3K
Total Posts
Engagement Rate
0.29%
Avg Likes
173
Avg Comments
Picador is a verified business account, with 60.5K followers on Instagram. The account has published 3,134 posts, currently around 3 posts a week. Typical posts draw 173 likes and 2 comments, putting engagement at 0.29%.
Picador shows up in the InstME index as a business account, 60.5K followers, 3,134 posts.
Picador's engagement rate of 0.29% places it in the bottom 16% within the 10K–100K followers cohort tracked by InstME.
The like-to-comment split is roughly 90 to one, indicating an audience that mostly engages through likes.
Picador keeps a posting cadence of about 3 posts per week.
Quality checks give Picador 100/100; around 0% of the audience appears low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$210–$390
Based on 60.5K followers and a 0.29% engagement rate, a single sponsored post by Picador is worth an estimated $210–$390. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Picador | Cohort median |
|---|---|---|
| Engagement rate | 0.29% | 1.45% |
| Average likes | 173 | 339 |
| Average comments | 2 | 18 |
| Posts per week | 3.2 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 16, 2026
Picador is a verified Instagram brand on Instagram, with 60.5K followers.
Picador has 60,451 followers on Instagram (60.5K) as of Jul 16, 2026.
Picador's engagement rate is 0.29%, calculated from average likes and comments per post relative to followers.
Posts by Picador average 173 likes and 2 comments.
Picador posts about 3 times per week on average.
InstME's audience-quality analysis estimates about 0% of Picador's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Picador is registered as a business account on Instagram and is verified.
Yes. Picador carries the blue verified badge on Instagram.
A sponsored post from Picador is estimated at $210 to $390. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,134
2
Posts / Week
3.2
Growth Score
5.8 / 100
ER Rank
16th
Engagement
9.55%
