Founder of @CarfraeConsulting - global lifestyle brand communications. Australian-born New Yorker. Snapshots of my life, work, love & travel
Followers
26.8K
Following
3.5K
Total Posts
Engagement Rate
5.25%
Avg Likes
1,193
Avg Comments
Malcolm Carfrae is a verified Travel brand. The account has built 26.8K followers on Instagram. Its posts sit across travel and business. Malcolm Carfrae has shared 1,338 posts to date, currently less than one post a week. Engagement runs at 5.25%, or about 1,193 likes and 211 comments per post.
Mcarfrae has built an audience of 26.8K followers on Instagram over 1,338 posts as a Travel account.
Mcarfrae's 5.25% engagement rate is in the top quarter (median: 1.02%) among Travel accounts with 10K–100K followers, measured across 2,887 accounts in the InstME index.
Roughly one in 6 likes comes with a comment, an unusually discussion-heavy audience.
Mcarfrae's output runs to less than one post per week.
On audience quality, Mcarfrae lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$370–$700
Based on 26.8K followers and a 5.25% engagement rate, a single sponsored post by Mcarfrae is worth an estimated $370–$700. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mcarfrae | Cohort median |
|---|---|---|
| Engagement rate | 5.25% | 1.02% |
| Average likes | 1,193 | 250 |
| Average comments | 211 | 14 |
| Posts per week | 0.29 | 0.54 |
Median values from 2,887 Travel accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Malcolm Carfrae is a verified travel brand on Instagram, with 26.8K followers.
Malcolm Carfrae posts on Instagram as @mcarfrae.
Malcolm Carfrae has 26,755 followers on Instagram (26.8K) as of Jul 10, 2026.
Malcolm Carfrae's engagement rate is 5.25%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.02%) for Travel accounts with 10K–100K followers in the InstME index.
Posts by Malcolm Carfrae average 1,193 likes and 211 comments.
Malcolm Carfrae posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of Malcolm Carfrae's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Malcolm Carfrae is registered as a business account on Instagram and is verified.
Malcolm Carfrae is categorized as a travel and business account in the InstME index, based on the profile's bio and Instagram category across 1,338 posts.
1,338
211
Posts / Week
0.29
Growth Score
100 / 100
ER Rank
Top 29%
More women than men · mostly 25–44
Typical for Travel creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Business
Engagement
0.59%
Yes. Malcolm Carfrae carries the blue verified badge on Instagram.
A sponsored post from Malcolm Carfrae is estimated at $370 to $700. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
