Followers
12.7M
Following
1.5K
Total Posts
Engagement Rate
0.09%
Avg Likes
10,570
Avg Comments
Reaching 12.7M followers on Instagram, Maybelline New York is a verified Health brand based in United States. Maybelline New York has shared 1,915 posts to date, currently less than one post a week. Posts average 10,570 likes and 572 comments, an engagement rate of 0.09%.
On Instagram, Maybelline runs a Health account that has published 1,915 posts and gathered 12.7M followers.
For Health accounts with over 1M followers, Maybelline's 0.09% engagement rate is in the bottom quarter (median: 0.41%), a read from 55 accounts in the InstME index.
The audience comments once per 18 likes on average, an unusually discussion-heavy audience.
On average, Maybelline's video content earns 27.1K views.
In recent weeks Maybelline has kept to less than one post per week.
Maybelline follows only 1,487 accounts while being followed by 12.7M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$45,000–$83,000
Based on 12.7M followers and a 0.09% engagement rate, a single sponsored post by Maybelline is worth an estimated $45,000–$83,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Maybelline | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.41% |
| Average likes | 10,570 | 10,925 |
| Average comments | 572 | 228 |
| Posts per week | 0.07 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Maybelline | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 0.81% |
| Average likes | 10,570 | 19,158 |
| Average comments | 572 | 344 |
| Posts per week | 0.07 | 1.56 |
Median values from 1,812 accounts in United States with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 10, 2026
Maybelline New York is a verified health brand based in United States on Instagram, with 12.7M followers.
Maybelline New York posts on Instagram as @maybelline.
Maybelline New York has 12,744,161 followers on Instagram (12.7M) as of Apr 10, 2026.
Maybelline New York's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.41%) for Health accounts with over 1M followers in the InstME index.
Posts by Maybelline New York average 10,570 likes and 572 comments.
Maybelline New York posts less than once a week on average.
Maybelline New York is registered as a business account on Instagram and is verified.
Maybelline New York is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 1,915 posts.
1,915
572
Avg Views
27,105
Posts / Week
0.07
Growth Score
1.8 / 100
Engagement
0.03%
Maybelline New York's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Maybelline New York carries the blue verified badge on Instagram.
A sponsored post from Maybelline New York is estimated at $45,000 to $83,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
