💄Maybe it’s Maybelline 📍Born in New York 🔗Discover mental health resources ⬇️
tinyurl.com/4eywzuebFollowers
12.7M
Following
1.5K
Total Posts
Engagement Rate
0.09%
Avg Likes
10,570
Avg Comments
Maybelline is a Personal Goods & General Merchandise Stores account on Instagram with 12.7M followers and 1,915 published posts.
A typical post by Maybelline collects about 10,570 likes and 572 comments — roughly one interaction for every 1,144 followers.
Followers leave about one comment for every 18 likes — an unusually discussion-heavy audience.
Video posts from Maybelline average 27.1K views.
Maybelline currently publishes less than one post per week.
The account follows just 1,487 others against 12.7M followers — a ratio typical of established creators and brands.
| Metric | Maybelline | Cohort median |
|---|---|---|
| Engagement rate | 0.09% | 1.04% |
| Average likes | 10,570 | 27,441 |
| Average comments | 572 | 386 |
| Posts per week | 0.07 | 1.17 |
Median values from 6,447 accounts with over 1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 10, 2026
Maybelline has 12,744,161 followers on Instagram (12.7M) as of Apr 10, 2026.
Maybelline's engagement rate is 0.09%, calculated from average likes and comments per post relative to followers.
Posts by Maybelline average 10,570 likes and 572 comments.
Maybelline posts less than once a week on average.
Maybelline is registered as a business account on Instagram and is verified.
1,915
572
Avg Views
27,105
Posts / Week
0.07
Growth Score
1.8 / 100
Engagement
0%
