We are the United Nations’ health agency. Health For All. We will remove hate speech & mis-disinformation.
Followers
11.8M
Following
126
Total Posts
Engagement Rate
0.18%
Avg Likes
20,881
Avg Comments
World Health Organization is a verified Health brand, with 11.8M followers on Instagram. To date World Health Organization has posted 4,667 times, currently less than one post a week. Posts average 20,881 likes and 156 comments, an engagement rate of 0.18%.
Who's Instagram presence spans 4,667 posts and 11.8M followers, profiling it as a Health account.
Who has an engagement rate of 0.18%, which is in the bottom quarter (median: 0.41%) for Health accounts with over 1M followers, based on 55 accounts in the InstME index.
The audience comments once per 134 likes on average, an audience that mostly engages through likes.
Over recent weeks, Who has published less than one post per week.
Who follows only 126 accounts while being followed by 11.8M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$41,000–$77,000
Based on 11.8M followers and a 0.18% engagement rate, a single sponsored post by Who is worth an estimated $41,000–$77,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Health creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Health
| Metric | Who | Cohort median |
|---|---|---|
| Engagement rate | 0.18% | 0.41% |
| Average likes | 20,881 | 10,925 |
| Average comments | 156 | 228 |
| Posts per week | 0.99 | 0.94 |
Median values from 55 Health accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
World Health Organization is a verified health brand on Instagram, with 11.8M followers.
World Health Organization posts on Instagram as @who.
World Health Organization has 11,772,008 followers on Instagram (11.8M) as of Jul 15, 2026.
World Health Organization's engagement rate is 0.18%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.41%) for Health accounts with over 1M followers in the InstME index.
Posts by World Health Organization average 20,881 likes and 156 comments.
World Health Organization posts less than once a week on average.
World Health Organization is registered as a business account on Instagram and is verified.
World Health Organization is categorized as a health account in the InstME index, based on the profile's bio and Instagram category across 4,667 posts.
4,667
156
Posts / Week
0.99
Growth Score
3.6 / 100
Follower Ratio
93428.6×
Engagement
0.09%
Yes. World Health Organization carries the blue verified badge on Instagram.
A sponsored post from World Health Organization is estimated at $41,000 to $77,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
