On Instagram, matty is a verified Lifestyle creator with an audience of 436.3K. matty has shared 901 posts to date, currently less than one post a week. Typical posts draw 4,820 likes and 52 comments, putting engagement at 1.12%.
Mattykay operates a Lifestyle account on Instagram, pairing 436.3K followers with 901 posts.
Mattykay records a 1.12% engagement rate, below the median of 2.99% for the 826 Lifestyle accounts with 100K–1M followers tracked in the InstME index.
For roughly every 93 likes there is one comment, an audience that mostly engages through likes.
Mattykay's videos draw about 98.6K views each, around 23% of its followers per post.
Mattykay's recent cadence works out to less than one post per week.
Mattykay keeps its following list short (579) relative to 436.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$1,700–$3,200
Based on 436.3K followers and a 1.12% engagement rate, a single sponsored post by Mattykay is worth an estimated $1,700–$3,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Mattykay | Cohort median |
|---|---|---|
| Engagement rate | 1.12% | 2.99% |
| Average likes | 4,820 | 7,188 |
| Average comments | 52 | 111 |
| Posts per week | 0.09 | 0.47 |
Median values from 826 Lifestyle accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 26, 2026
matty is a verified lifestyle creator on Instagram, with 436.3K followers.
matty posts on Instagram as @mattykay.
matty has 436,321 followers on Instagram (436.3K) as of Sep 26, 2026.
matty's engagement rate is 1.12%, calculated from average likes and comments per post relative to followers. That is below the median of 2.99% for Lifestyle accounts with 100K–1M followers in the InstME index.
Posts by matty average 4,820 likes and 52 comments.
matty posts less than once a week on average.
matty is registered as a creator account on Instagram and is verified.
matty is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 901 posts.
Yes. matty carries the blue verified badge on Instagram.
A sponsored post from matty is estimated at $1,700 to $3,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
901
Avg Comments
52
Engagement
1.93%
