easy & delicious recipes + everyday life Creator or WTF To Make For Dinner β’ NYT Bestselling Author of Dig In! πβ€οΈ
Outreach This Creator For FreeErin O'Brien runs a verified Lifestyle brand account with 1.3M followers on Instagram. Erin O'Brien has shared 2,284 posts to date, currently less than one post a week. Posts average 4,939 likes and 574 comments, an engagement rate of 0.43%.
Erinnobrienn has built an audience of 1.3M followers on Instagram over 2,284 posts as a Lifestyle account.
Erinnobrienn's 0.43% engagement rate is in the bottom quarter (median: 2.43%) among Lifestyle accounts with over 1M followers, measured across 177 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 9 likes, pointing to an unusually discussion-heavy audience.
Posting frequency for Erinnobrienn sits at less than one post per week.
The account follows just 4,313 others against 1.3M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$4,500β$8,400
Based on 1.3M followers and a 0.43% engagement rate, a single sponsored post by Erinnobrienn is worth an estimated $4,500β$8,400. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women Β· mostly 18β34
Typical for Lifestyle creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
| Metric | Erinnobrienn | Cohort median |
|---|---|---|
| Engagement rate | 0.43% | 2.43% |
| Average likes | 4,939 | 54,853 |
| Average comments | 574 | 522 |
| Posts per week | 0.27 | 0.81 |
Median values from 177 Lifestyle accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 14, 2026
Erin O'Brien is a verified lifestyle brand on Instagram, with 1.3M followers.
Erin O'Brien posts on Instagram as @erinnobrienn.
Erin O'Brien has 1,284,639 followers on Instagram (1.3M) as of Sep 14, 2026.
Erin O'Brien's engagement rate is 0.43%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 2.43%) for Lifestyle accounts with over 1M followers in the InstME index.
Posts by Erin O'Brien average 4,939 likes and 574 comments.
Erin O'Brien posts less than once a week on average.
Erin O'Brien is registered as a business account on Instagram and is verified.
Erin O'Brien is categorized as a lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,284 posts.
Yes. Erin O'Brien carries the blue verified badge on Instagram.
Avg Comments
574
Engagement
2.53%
A sponsored post from Erin O'Brien is estimated at $4,500 to $8,400. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
