Usually found with a camera in hand. Documentary, Street & Portrait @fujifilmuk
Reaching 14.2K followers on Instagram, Matt Willoughby is a verified Photography creator. Matt Willoughby has shared 248 posts to date, currently around 10 posts a week. Typical posts draw 311 likes and 7 comments, putting engagement at 2.23%.
Tracked in the InstME index, Mattwilloughbyfilm is a Photography account with 14.2K followers and a back catalogue of 248 posts.
Mattwilloughbyfilm records a 2.23% engagement rate, below the median of 2.46% for the 3,423 Photography accounts with 10K–100K followers tracked in the InstME index.
At one comment per 45 likes, the ratio points to a healthy amount of conversation.
Over recent weeks, Mattwilloughbyfilm has published about 10 posts per week, more than one per day.
Estimated sponsored-post value
$110–$210
Based on 14.2K followers and a 2.23% engagement rate, a single sponsored post by Mattwilloughbyfilm is worth an estimated $110–$210. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Mattwilloughbyfilm | Cohort median |
|---|---|---|
| Engagement rate | 2.23% | 2.46% |
| Average likes | 311 | 523 |
| Average comments | 7 | 25 |
| Posts per week | 10.08 | 0.23 |
Median values from 3,423 Photography accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 9, 2026
Matt Willoughby is a verified photography creator on Instagram, with 14.2K followers.
Matt Willoughby posts on Instagram as @mattwilloughbyfilm.
Matt Willoughby has 14,249 followers on Instagram (14.2K) as of Sep 9, 2026.
Matt Willoughby's engagement rate is 2.23%, calculated from average likes and comments per post relative to followers. That is below the median of 2.46% for Photography accounts with 10K–100K followers in the InstME index.
Posts by Matt Willoughby average 311 likes and 7 comments.
Matt Willoughby posts about 10 times per week on average.
Matt Willoughby is registered as a creator account on Instagram and is verified.
Matt Willoughby is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 248 posts.
Yes. Matt Willoughby carries the blue verified badge on Instagram.
Avg Comments
7
Engagement
4.59%
A sponsored post from Matt Willoughby is estimated at $110 to $210. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
