Inspiring photography since 1941 First camera on the moon 🌒 📩 Contact @hasselblad_support for support
Followers
1.8M
Following
1K
Total Posts
Engagement Rate
0.59%
Avg Likes
10,728
Avg Comments
Hasselblad runs a verified Photography brand account with 1.8M followers on Instagram. Hasselblad has shared 3,682 posts to date, currently less than one post a week. Typical posts draw 10,728 likes and 73 comments, putting engagement at 0.59%.
Hasselblad is a Photography account whose 3,682 posts have grown a following of 1.8M on Instagram.
Benchmarked against 61 Photography accounts with over 1M followers, Hasselblad posts a 0.59% engagement rate that is in line with the median of 0.61%.
Followers weigh in with a comment about every 147 likes, an audience that mostly engages through likes.
Recent posting activity averages less than one post per week.
With 1.8M followers but only 1,004 accounts followed back, Hasselblad shows the ratio of a well-established account.
Estimated sponsored-post value
$6,400–$12,000
Based on 1.8M followers and a 0.59% engagement rate, a single sponsored post by Hasselblad is worth an estimated $6,400–$12,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 25–44
Typical for Photography creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Photography
| Metric | Hasselblad | Cohort median |
|---|---|---|
| Engagement rate | 0.59% | 0.61% |
| Average likes | 10,728 | 10,728 |
| Average comments | 73 | 146 |
| Posts per week | 0.41 | 0.43 |
Median values from 61 Photography accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Hasselblad is a verified photography brand on Instagram, with 1.8M followers.
Hasselblad has 1,834,267 followers on Instagram (1.8M) as of Jul 9, 2026.
Hasselblad's engagement rate is 0.59%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.61% for Photography accounts with over 1M followers in the InstME index.
Posts by Hasselblad average 10,728 likes and 73 comments.
Hasselblad posts less than once a week on average.
Hasselblad is registered as a business account on Instagram and is verified.
Hasselblad is categorized as a photography account in the InstME index, based on the profile's bio and Instagram category across 3,682 posts.
Yes. Hasselblad carries the blue verified badge on Instagram.
A sponsored post from Hasselblad is estimated at $6,400 to $12,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
3,682
73
Posts / Week
0.41
Growth Score
11.8 / 100
Follower Ratio
1827.0×
Engagement
0%
