➖ ✝️ Follower of Jesus ➖ 💛 Husband + Girl Dad ➖ 🏈13 year NFL Vet ➖ 🤟 Coach @mattovertonlongsnapping ➖ 🎙️
Followers
40.7K
Following
2.2K
Total Posts
Engagement Rate
1.98%
Avg Likes
763
Avg Comments
MATTHEW OVERTON is a verified Parenting brand. The account has built 40.7K followers on Instagram. The account has published 1,265 posts, currently less than one post a week. Engagement runs at 1.98%, or about 763 likes and 46 comments per post.
As a Parenting account, Mattoverton_ls reaches 40.7K followers on Instagram across 1,265 published posts.
Mattoverton_ls's 1.98% engagement rate is above the median of 1.08% among Parenting accounts with 10K–100K followers, measured across 2,913 accounts in the InstME index.
Roughly one in 17 likes comes with a comment, an unusually discussion-heavy audience.
Mattoverton_ls's output runs to less than one post per week.
At 100/100 on audience quality, Mattoverton_ls carries an estimated 0% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$280–$520
Based on 40.7K followers and a 1.98% engagement rate, a single sponsored post by Mattoverton_ls is worth an estimated $280–$520. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Mattoverton_ls | Cohort median |
|---|---|---|
| Engagement rate | 1.98% | 1.08% |
| Average likes | 763 | 275 |
| Average comments | 46 | 15 |
| Posts per week | 0.1 | 0.67 |
Median values from 2,913 Parenting accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 24, 2026
MATTHEW OVERTON is a verified parenting brand on Instagram, with 40.7K followers.
MATTHEW OVERTON posts on Instagram as @mattoverton_ls.
MATTHEW OVERTON has 40,726 followers on Instagram (40.7K) as of Apr 24, 2026.
MATTHEW OVERTON's engagement rate is 1.98%, calculated from average likes and comments per post relative to followers. That is above the median of 1.08% for Parenting accounts with 10K–100K followers in the InstME index.
Posts by MATTHEW OVERTON average 763 likes and 46 comments.
MATTHEW OVERTON posts less than once a week on average.
InstME's audience-quality analysis estimates about 0% of MATTHEW OVERTON's followers are low-quality or inactive, giving an audience-quality score of 100/100.
MATTHEW OVERTON is registered as a business account on Instagram and is verified.
MATTHEW OVERTON is categorized as a parenting account in the InstME index, based on the profile's bio and Instagram category across 1,265 posts.
1,265
46
Posts / Week
0.1
Growth Score
39.6 / 100
ER Rank
Top 42%
Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Engagement
0.07%
Yes. MATTHEW OVERTON carries the blue verified badge on Instagram.
A sponsored post from MATTHEW OVERTON is estimated at $280 to $520. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
