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Chef Matt Horn is a verified Food brand on Instagram, tracked in the InstME index with 29.3K followers. Chef Matt Horn has shared 1,376 posts to date, currently around 1 post a week. Engagement runs at 0.17%, or about 45 likes and 5 comments per post.
Matthornx has built an audience of 29.3K followers on Instagram over 1,376 posts as a Food account.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Matthornx's 0.17% engagement rate comes in in the bottom quarter (median: 0.75%).
Followers weigh in with a comment about every 9 likes, an unusually discussion-heavy audience.
Matthornx maintains a rhythm of about one post per week.
Matthornx's audience-quality score is 88/100, with 10% of followers looking low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$100–$190
Based on 29.3K followers and a 0.17% engagement rate, a single sponsored post by Matthornx is worth an estimated $100–$190. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Matthornx | Cohort median |
|---|---|---|
| Engagement rate | 0.17% | 0.75% |
| Average likes | 45 | 177 |
| Average comments | 5 | 10 |
| Posts per week | 1.49 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Chef Matt Horn is a verified food brand on Instagram, with 29.3K followers.
Chef Matt Horn posts on Instagram as @matthornx.
Chef Matt Horn has 29,313 followers on Instagram (29.3K) as of Jul 15, 2026.
Chef Matt Horn's engagement rate is 0.17%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Chef Matt Horn average 45 likes and 5 comments.
Chef Matt Horn posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Chef Matt Horn's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Chef Matt Horn is registered as a business account on Instagram and is verified.
Chef Matt Horn is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,376 posts.
Total Posts
1,376
Avg Comments
5
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Engagement
0.45%
Yes. Chef Matt Horn carries the blue verified badge on Instagram.
A sponsored post from Chef Matt Horn is estimated at $100 to $190. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
