Matt Gillan is a Food brand. The account has built 13.1K followers on Instagram. The account has published 950 posts, currently less than one post a week. Typical posts draw 128 likes and 8 comments, putting engagement at 1.04%.
As a Food account, Mattgillan_chef_ reaches 13.1K followers on Instagram across 950 published posts.
Mattgillan_chef_'s 1.04% engagement rate is above the median of 0.75% among Food accounts with 10K–100K followers, measured across 7,981 accounts in the InstME index.
The comment-to-like ratio works out to one comment per 15 likes, pointing to an unusually discussion-heavy audience.
Each video from Mattgillan_chef_ averages 8.6K views, near 66% of its followers.
Mattgillan_chef_'s output runs to less than one post per week.
Estimated sponsored-post value
$48–$89
Based on 13.1K followers and a 1.04% engagement rate, a single sponsored post by Mattgillan_chef_ is worth an estimated $48–$89. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Mattgillan_chef_ | Cohort median |
|---|---|---|
| Engagement rate | 1.04% | 0.75% |
| Average likes | 128 | 177 |
| Average comments | 8 | 10 |
| Posts per week | 0.35 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 30, 2026
Matt Gillan is a food brand on Instagram, with 13.1K followers.
Matt Gillan posts on Instagram as @mattgillan_chef_.
Matt Gillan has 13,130 followers on Instagram (13.1K) as of Sep 30, 2026.
Matt Gillan's engagement rate is 1.04%, calculated from average likes and comments per post relative to followers. That is above the median of 0.75% for Food accounts with 10K–100K followers in the InstME index.
Posts by Matt Gillan average 128 likes and 8 comments.
Matt Gillan posts less than once a week on average.
Matt Gillan is registered as a business account on Instagram.
Matt Gillan is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 950 posts.
A sponsored post from Matt Gillan is estimated at $48 to $89. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
950
Avg Comments
8
39.2K
Engagement
42.52%
