Official page of DITA. From the creators of Food In The Air® #drinksintheair #foodintheair NC bred | NYC • CHS based
Drinks in the Air is a Food brand on Instagram, tracked in the InstME index with 39.2K followers. To date Drinks in the Air has posted 429 times, currently less than one post a week. Posts average 1,988 likes and 20 comments, an engagement rate of 5.12%.
Drinksintheair is a Food account on Instagram with 39.2K followers and 429 published posts.
Compared with 7,981 other Food accounts with 10K–100K followers in the InstME index, Drinksintheair's 5.12% engagement rate is in the top quarter (median: 0.75%).
Followers weigh in with a comment about every 101 likes, an audience that mostly engages through likes.
Drinksintheair's output runs to less than one post per week.
With 39.2K followers but only 219 accounts followed back, Drinksintheair shows the ratio of a well-established account.
Estimated sponsored-post value
$550–$1,000
Based on 39.2K followers and a 5.12% engagement rate, a single sponsored post by Drinksintheair is worth an estimated $550–$1,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Drinksintheair | Cohort median |
|---|---|---|
| Engagement rate | 5.12% | 0.75% |
| Average likes | 1,988 | 177 |
| Average comments | 20 | 10 |
| Posts per week | 0.12 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Sep 2, 2026
Drinks in the Air is a food brand on Instagram, with 39.2K followers.
Drinks in the Air posts on Instagram as @drinksintheair.
Drinks in the Air has 39,223 followers on Instagram (39.2K) as of Sep 2, 2026.
Drinks in the Air's engagement rate is 5.12%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Drinks in the Air average 1,988 likes and 20 comments.
Drinks in the Air posts less than once a week on average.
Drinks in the Air is registered as a business account on Instagram.
Drinks in the Air is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 429 posts.
A sponsored post from Drinks in the Air is estimated at $550 to $1,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
Total Posts
429
Avg Comments
20
Engagement
1.16%
