Kitchen confidence starts here. Cooking essentials for a delicious lifetime 🥣 See us in , , + more.
Followers
93.1K
Following
586
Total Posts
Engagement Rate
0.06%
Avg Likes
50
Avg Comments
Material is a verified Food brand on Instagram, tracked in the InstME index with 93.1K followers. The account posts mainly around food and art topics. The account has published 1,627 posts, currently less than one post a week. Typical posts draw 50 likes and 9 comments, putting engagement at 0.06%.
As a Food account, Materialkitchen reaches 93.1K followers on Instagram across 1,627 published posts.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Materialkitchen's 0.06% engagement rate comes in in the bottom quarter (median: 0.75%).
One comment lands for every 6 likes, which reads as an unusually discussion-heavy audience.
Materialkitchen's videos average 134.3 views per post.
Materialkitchen's output runs to less than one post per week.
At 76/100 on audience quality, Materialkitchen carries an estimated 20% low-quality or inactive followers, a solid result.
The account follows just 586 others against 93.1K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$330–$610
Based on 93.1K followers and a 0.06% engagement rate, a single sponsored post by Materialkitchen is worth an estimated $330–$610. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~20% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Materialkitchen | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 0.75% |
| Average likes | 50 | 177 |
| Average comments | 9 | 10 |
| Posts per week | 0.25 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Material is a verified food brand on Instagram, with 93.1K followers.
Material posts on Instagram as @materialkitchen.
Material has 93,121 followers on Instagram (93.1K) as of Apr 6, 2026.
Material's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Material average 50 likes and 9 comments.
Material posts less than once a week on average.
InstME's audience-quality analysis estimates about 20% of Material's followers are low-quality or inactive, giving an audience-quality score of 76/100.
Material is registered as a business account on Instagram and is verified.
Material is categorized as a food and art account in the InstME index, based on the profile's bio and Instagram category across 1,627 posts.
1,627
9
Avg Views
134
Posts / Week
0.25
Growth Score
1.2 / 100
More women than men · mostly 25–44
Typical for Food creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Art
Engagement
0%
Yes. Material carries the blue verified badge on Instagram.
A sponsored post from Material is estimated at $330 to $610. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
