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4.9M
Following
211
Total Posts
Engagement Rate
0.06%
Avg Likes
2,748
Avg Comments
On Instagram, Masterclass is a verified business account with an audience of 4.9M. The account has published 1,693 posts, currently around 1 post a week. Posts average 2,748 likes and 51 comments, an engagement rate of 0.06%.
Masterclass's Instagram presence spans 1,693 posts and 4.9M followers, profiling it as a business account.
Typical engagement for Masterclass runs to 2,748 likes and 51 comments a post, one interaction per 1,745 followers.
The like-to-comment split is roughly 54 to one, indicating a healthy amount of conversation.
Over recent weeks, Masterclass has published about one post per week.
InstME's audience-quality checks score Masterclass at 88/100, with an estimated 10% low-quality or inactive followers, a strong signal of genuine reach.
Masterclass follows only 211 accounts while being followed by 4.9M, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$17,000–$32,000
Based on 4.9M followers and a 0.06% engagement rate, a single sponsored post by Masterclass is worth an estimated $17,000–$32,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~10% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Masterclass | Cohort median |
|---|---|---|
| Engagement rate | 0.06% | 1.02% |
| Average likes | 2,748 | 25,711 |
| Average comments | 51 | 376 |
| Posts per week | 1.09 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Masterclass is a verified Instagram brand on Instagram, with 4.9M followers.
Masterclass has 4,884,754 followers on Instagram (4.9M) as of Apr 23, 2026.
Masterclass's engagement rate is 0.06%, calculated from average likes and comments per post relative to followers.
Posts by Masterclass average 2,748 likes and 51 comments.
Masterclass posts about 1 time per week on average.
InstME's audience-quality analysis estimates about 10% of Masterclass's followers are low-quality or inactive, giving an audience-quality score of 88/100.
Masterclass is registered as a business account on Instagram and is verified.
Yes. Masterclass carries the blue verified badge on Instagram.
A sponsored post from Masterclass is estimated at $17,000 to $32,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,693
51
Posts / Week
1.09
Growth Score
1.2 / 100
Audience Score
88 / 100
Engagement
0.58%
