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4.9M
Following
334
Total Posts
Engagement Rate
1.13%
Avg Likes
54,148
Avg Comments
Duolingo runs a verified business account account based in Japan with 4.9M followers on Instagram. To date Duolingo has posted 1,062 times, currently less than one post a week. Posts average 54,148 likes and 967 comments, an engagement rate of 1.13%.
Duolingo has built an audience of 4.9M followers on Instagram over 1,062 posts as a business account.
On average, Duolingo's posts earn 54,148 likes and 967 comments, about one interaction per 89 followers.
One comment lands for every 56 likes, which reads as a healthy amount of conversation.
Recent posting activity averages less than one post per week.
The account follows just 334 others against 4.9M followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$19,000–$36,000
Based on 4.9M followers and a 1.13% engagement rate, a single sponsored post by Duolingo is worth an estimated $19,000–$36,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Duolingo | Cohort median |
|---|---|---|
| Engagement rate | 1.13% | 1.02% |
| Average likes | 54,148 | 25,711 |
| Average comments | 967 | 376 |
| Posts per week | 0.21 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Duolingo | Cohort median |
|---|---|---|
| Engagement rate | 1.13% | 1.78% |
| Average likes | 54,148 | 42,664 |
| Average comments | 967 | 334 |
| Posts per week | 0.21 | 0.96 |
Median values from 51 accounts in Japan with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Duolingo is a verified Instagram brand based in Japan on Instagram, with 4.9M followers.
Duolingo has 4,883,561 followers on Instagram (4.9M) as of Jul 15, 2026.
Duolingo's engagement rate is 1.13%, calculated from average likes and comments per post relative to followers.
Posts by Duolingo average 54,148 likes and 967 comments.
Duolingo posts less than once a week on average.
Duolingo is registered as a business account on Instagram and is verified.
Duolingo's profile places the account in Japan. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Duolingo carries the blue verified badge on Instagram.
A sponsored post from Duolingo is estimated at $19,000 to $36,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
1,062
967
Posts / Week
0.21
Growth Score
22.6 / 100
Follower Ratio
14621.4×
Engagement
0.58%