Food is my love language 🤍✨ DM for collab/UGC/PR 💌 📍mumbai
Followers
96.9K
Following
355
Total Posts
Engagement Rate
3.42%
Avg Likes
3,287
Avg Comments
Rashmi Kumari runs a verified Food creator account based in India with 96.9K followers on Instagram. The account posts mainly around food and tech topics. The account has published 373 posts, currently around 1 post a week. Engagement runs at 3.42%, or about 3,287 likes and 31 comments per post.
The Food account Masala_chain_reaction has posted 373 times on Instagram and drawn 96.9K followers.
Among 7,981 Food accounts with 10K–100K followers in the InstME index, Masala_chain_reaction's 3.42% engagement rate comes in in the top quarter (median: 0.75%).
One comment lands for every 105 likes, which reads as an audience that mostly engages through likes.
Masala_chain_reaction's videos average 358.6K views, about 3.7× its follower count, so content routinely reaches well past current followers.
Masala_chain_reaction's output runs to about one post per week.
The account follows just 355 others against 96.9K followers, a ratio typical of established creators and brands.
Estimated sponsored-post value
$1,200–$2,200
Based on 96.9K followers and a 3.42% engagement rate, a single sponsored post by Masala_chain_reaction is worth an estimated $1,200–$2,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in India, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
Secondary: Tech
| Metric | Masala_chain_reaction | Cohort median |
|---|---|---|
| Engagement rate | 3.42% | 0.75% |
| Average likes | 3,287 | 177 |
| Average comments | 31 | 10 |
| Posts per week | 1.26 | 0.78 |
Median values from 7,981 Food accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Masala_chain_reaction | Cohort median |
|---|---|---|
| Engagement rate | 3.42% | 1% |
| Average likes | 3,287 | 261 |
| Average comments | 31 | 15 |
| Posts per week | 1.26 | 0.84 |
Median values from 91 Food accounts in India with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Rashmi Kumari is a verified food creator based in India on Instagram, with 96.9K followers.
Rashmi Kumari posts on Instagram as @masala_chain_reaction.
Rashmi Kumari has 96,948 followers on Instagram (96.9K) as of Jul 15, 2026.
Rashmi Kumari's engagement rate is 3.42%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.75%) for Food accounts with 10K–100K followers in the InstME index.
Posts by Rashmi Kumari average 3,287 likes and 31 comments.
Rashmi Kumari posts about 1 time per week on average.
Rashmi Kumari is registered as a creator account on Instagram and is verified.
Rashmi Kumari is categorized as a food and tech account in the InstME index, based on the profile's bio and Instagram category across 373 posts.
Rashmi Kumari's profile places the account in India. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
373
31
Avg Views
358,642
Posts / Week
1.26
Growth Score
68.4 / 100
Engagement
0.58%
Yes. Rashmi Kumari carries the blue verified badge on Instagram.
A sponsored post from Rashmi Kumari is estimated at $1,200 to $2,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
