the 𝗯𝗲𝗮𝘂𝘁𝘆 of 𝒷𝒶𝓁𝒶𝓃𝒸𝑒 📍 CHS | ATL ✨ movement, meals, & beauty that actually works 💌 collabs:
Outreach This Creator For FreeFollowers
13.2K
Following
3.7K
Total Posts
Engagement Rate
1.81%
Growth Score
36 / 100
ER Rank
Reaching 13.2K followers on Instagram, D A R B Y | content creator is a Lifestyle brand based in United States. The account posts mainly around lifestyle and beauty topics. To date D A R B Y | content creator has posted 686 times.
Tracked in the InstME index, Malibudarby is a Lifestyle account with 13.2K followers and a back catalogue of 686 posts.
Malibudarby records a 1.81% engagement rate, below the median of 3.25% for the 1,602 Lifestyle accounts with 10K–100K followers tracked in the InstME index.
Malibudarby scores 94/100 on InstME's audience-quality checks, with about 5% of followers flagged low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$84–$160
Based on 13.2K followers and a 1.81% engagement rate, a single sponsored post by Malibudarby is worth an estimated $84–$160. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
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Last reviewed: Apr 1, 2026
D A R B Y | content creator is a lifestyle brand based in United States on Instagram, with 13.2K followers.
D A R B Y | content creator posts on Instagram as @malibudarby.
D A R B Y | content creator has 13,213 followers on Instagram (13.2K) as of Apr 1, 2026.
D A R B Y | content creator's engagement rate is 1.81%, calculated from average likes and comments per post relative to followers. That is below the median of 3.25% for Lifestyle accounts with 10K–100K followers in the InstME index.
InstME's audience-quality analysis estimates about 5% of D A R B Y | content creator's followers are low-quality or inactive, giving an audience-quality score of 94/100.
D A R B Y | content creator is registered as a business account on Instagram.
D A R B Y | content creator is categorized as a lifestyle and beauty account in the InstME index, based on the profile's bio and Instagram category across 686 posts.
D A R B Y | content creator's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
686
Top 40%
Audience Score
94 / 100
Follower Ratio
3.6×
Est. Post Value
$84–$160
Predominantly women · mostly 18–34
Typical for Lifestyle creators in United States, modeled from the niche, not measured for this account.
Content Focus
Primary: Lifestyle
Secondary: Beauty
Engagement
0.18%
A sponsored post from D A R B Y | content creator is estimated at $84 to $160. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
