Est. 1882. Hand-Harvested British Sea Salt. Crafting the world renowned pyramid flake. Share your creations #maldonsalt
Followers
164.3K
Following
1.1K
Total Posts
Engagement Rate
0.73%
Avg Likes
437
Avg Comments
Maldon Salt is a verified Food brand on Instagram based in United Kingdom, tracked in the InstME index with 164.3K followers. To date Maldon Salt has posted 1,599 times, currently less than one post a week. Engagement runs at 0.73%, or about 437 likes and 771 comments per post.
Counting 164.3K followers and 1,599 posts, Maldonsalt sits in the InstME index as a Food account.
Compared with 1,551 other Food accounts with 100K–1M followers in the InstME index, Maldonsalt's 0.73% engagement rate is in line with the median of 0.74%.
Posting frequency for Maldonsalt sits at less than one post per week.
With 164.3K followers but only 1,054 accounts followed back, Maldonsalt shows the ratio of a well-established account.
Estimated sponsored-post value
$570–$1,100
Based on 164.3K followers and a 0.73% engagement rate, a single sponsored post by Maldonsalt is worth an estimated $570–$1,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Food creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Food
| Metric | Maldonsalt | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.74% |
| Average likes | 437 | 1,665 |
| Average comments | 771 | 54 |
| Posts per week | 0.47 | 0.91 |
Median values from 1,551 Food accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Maldonsalt | Cohort median |
|---|---|---|
| Engagement rate | 0.73% | 0.7% |
| Average likes | 437 | 1,471 |
| Average comments | 771 | 54 |
| Posts per week | 0.47 | 1.21 |
Median values from 74 Food accounts in United Kingdom with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Maldon Salt is a verified food brand based in United Kingdom on Instagram, with 164.3K followers.
Maldon Salt posts on Instagram as @maldonsalt.
Maldon Salt has 164,284 followers on Instagram (164.3K) as of Jul 9, 2026.
Maldon Salt's engagement rate is 0.73%, calculated from average likes and comments per post relative to followers. That is in line with the median of 0.74% for Food accounts with 100K–1M followers in the InstME index.
Posts by Maldon Salt average 437 likes and 771 comments.
Maldon Salt posts less than once a week on average.
Maldon Salt is registered as a business account on Instagram and is verified.
Maldon Salt is categorized as a food account in the InstME index, based on the profile's bio and Instagram category across 1,599 posts.
Maldon Salt's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
1,599
771
Posts / Week
0.47
Growth Score
14.6 / 100
Follower Ratio
155.9×
257.9K
Engagement
0.06%
Yes. Maldon Salt carries the blue verified badge on Instagram.
A sponsored post from Maldon Salt is estimated at $570 to $1,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
