@
Brand
Swedish cosmetics since 1996. Quality, creativity & expertise. Born from the pro world, forever iconic.
lyko.com/sv/make-up-storeAudience
Browse top profilesFollowers
168.2K
Following
159
Total Posts
Engagement & Performance
Engagement Rate
0.02%
Avg Likes
32
Avg Comments
What the numbers say about @makeupstore
@makeupstore is a Beauty account on Instagram with 168.2K followers and 106 published posts.
@makeupstore has an engagement rate of 0.02%, which is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers, based on 700 accounts in the InstME index.
Followers leave about one comment for every 20 likes — a healthy amount of conversation.
Video posts from @makeupstore average 647.5 views.
@makeupstore currently publishes about 4 posts per week.
The account follows just 159 others against 168.2K followers — a ratio typical of established creators and brands.
@makeupstore vs similar accounts
| Metric | @makeupstore | Cohort median |
|---|---|---|
| Engagement rate | 0.02% | 0.57% |
| Average likes | 32 | 1,261 |
| Average comments | 2 | 53 |
| Posts per week | 4.02 | 0.93 |
Median values from 700 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 11, 2026.
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Data last updated: Apr 5, 2026
How @makeupstore's engagement rate is calculated
Engagement rate is the average interactions per post divided by followers. For @makeupstore: (32 avg likes + 2 avg comments) ÷ 168,186 followers × 100 ≈ 0.02%.
Frequently asked questions about @makeupstore
How many followers does @makeupstore have?
@makeupstore has 168,186 followers on Instagram (168.2K) as of Apr 5, 2026.
What is @makeupstore's engagement rate?
@makeupstore's engagement rate is 0.02%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.57%) for Beauty accounts with 100K–1M followers in the InstME index.
How many likes does @makeupstore average per post?
Posts by @makeupstore average 32 likes and 2 comments.
How often does @makeupstore post on Instagram?
@makeupstore posts about 4 times per week on average.
Is @makeupstore a business or creator account?
@makeupstore is registered as a business account on Instagram.
