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Outreach This Creator For FreeLex Smith runs a Beauty creator account with 13.4K followers on Instagram. Content spans beauty and music. Lex Smith has shared 255 posts to date, currently less than one post a week. Typical posts draw 161 likes and 19 comments, putting engagement at 1.35%.
Lunalex has built an audience of 13.4K followers on Instagram over 255 posts as a Beauty account.
Lunalex's 1.35% engagement rate is above the median of 0.57% among Beauty accounts with 10K–100K followers, measured across 5,414 accounts in the InstME index.
Roughly one in 9 likes comes with a comment, an unusually discussion-heavy audience.
Lunalex's videos average 1K views per post.
Lunalex's output runs to less than one post per week.
At 94/100 on audience quality, Lunalex carries an estimated 5% low-quality or inactive followers, a strong signal of genuine reach.
Estimated sponsored-post value
$63–$120
Based on 13.4K followers and a 1.35% engagement rate, a single sponsored post by Lunalex is worth an estimated $63–$120. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~5% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lunalex | Cohort median |
|---|---|---|
| Engagement rate | 1.35% | 0.57% |
| Average likes | 161 | 134 |
| Average comments | 19 | 12 |
| Posts per week | 0.91 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 6, 2026
Lex Smith is a beauty creator on Instagram, with 13.4K followers.
Lex Smith posts on Instagram as @lunalex.
Lex Smith has 13,355 followers on Instagram (13.4K) as of Apr 6, 2026.
Lex Smith's engagement rate is 1.35%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Lex Smith average 161 likes and 19 comments.
Lex Smith posts less than once a week on average.
InstME's audience-quality analysis estimates about 5% of Lex Smith's followers are low-quality or inactive, giving an audience-quality score of 94/100.
Lex Smith is registered as a creator account on Instagram.
Lex Smith is categorized as a beauty and music account in the InstME index, based on the profile's bio and Instagram category across 255 posts.
Total Posts
255
Avg Comments
19
Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Music
Engagement
4.46%
A sponsored post from Lex Smith is estimated at $63 to $120. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
