Lume Deodorant runs a verified Beauty brand account with 203K followers on Instagram. The account posts mainly around beauty and health topics. The account has published 1,864 posts, currently around 2 posts a week. Typical posts draw 72 likes and 18 comments, putting engagement at 0.04%.
Lumedeodorant is a Beauty account whose 1,864 posts have grown a following of 203K on Instagram.
Benchmarked against 1,553 Beauty accounts with 100K–1M followers, Lumedeodorant posts a 0.04% engagement rate that is in the bottom quarter (median: 0.47%).
One comment lands for every 4 likes, which reads as an unusually discussion-heavy audience.
Lately Lumedeodorant has been publishing about 2 posts per week.
With 203K followers but only 280 accounts followed back, Lumedeodorant shows the ratio of a well-established account.
Estimated sponsored-post value
$710–$1,300
Based on 203K followers and a 0.04% engagement rate, a single sponsored post by Lumedeodorant is worth an estimated $710–$1,300. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Lumedeodorant | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 0.47% |
| Average likes | 72 | 1,059 |
| Average comments | 18 | 46 |
| Posts per week | 2.15 | 1.04 |
Median values from 1,553 Beauty accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Lume Deodorant is a verified beauty brand on Instagram, with 203K followers.
Lume Deodorant posts on Instagram as @lumedeodorant.
Lume Deodorant has 203,022 followers on Instagram (203K) as of Apr 27, 2026.
Lume Deodorant's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 0.47%) for Beauty accounts with 100K–1M followers in the InstME index.
Posts by Lume Deodorant average 72 likes and 18 comments.
Lume Deodorant posts about 2 times per week on average.
Lume Deodorant is registered as a business account on Instagram and is verified.
Total Posts
1,864
Avg Comments
18
Engagement
0.39%
Lume Deodorant is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 1,864 posts.
Yes. Lume Deodorant carries the blue verified badge on Instagram.
A sponsored post from Lume Deodorant is estimated at $710 to $1,300. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
