PLAYMAKER is a Business creator on Instagram, tracked in the InstME index with 69.9K followers. Content spans business and music. PLAYMAKER has shared 59 posts to date, currently less than one post a week. Engagement runs at 6.61%, or about 4,296 likes and 327 comments per post.
Lowkee is a Business account on Instagram with 69.9K followers and 59 published posts.
Compared with 5,335 other Business accounts with 10K–100K followers in the InstME index, Lowkee's 6.61% engagement rate is in the top quarter (median: 1.46%).
Comments arrive at about one per 13 likes, a sign of an unusually discussion-heavy audience.
Each video from Lowkee averages 34.1K views, near 49% of its followers.
Lately Lowkee has been publishing less than one post per week.
Audience-quality analysis puts Lowkee at 82/100; roughly 15% of followers look low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$980–$1,800
Based on 69.9K followers and a 6.61% engagement rate, a single sponsored post by Lowkee is worth an estimated $980–$1,800. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~15% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.Audience (estimated)
Est.| Metric | Lowkee | Cohort median |
|---|---|---|
| Engagement rate | 6.61% | 1.46% |
| Average likes | 4,296 | 334 |
| Average comments | 327 | 22 |
| Posts per week | 0.14 | 0.33 |
Median values from 5,335 Business accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 3, 2026
PLAYMAKER is a business creator on Instagram, with 69.9K followers.
PLAYMAKER posts on Instagram as @lowkee.
PLAYMAKER has 69,891 followers on Instagram (69.9K) as of Apr 3, 2026.
PLAYMAKER's engagement rate is 6.61%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 1.46%) for Business accounts with 10K–100K followers in the InstME index.
Posts by PLAYMAKER average 4,296 likes and 327 comments.
PLAYMAKER posts less than once a week on average.
InstME's audience-quality analysis estimates about 15% of PLAYMAKER's followers are low-quality or inactive, giving an audience-quality score of 82/100.
PLAYMAKER is registered as a creator account on Instagram.
PLAYMAKER is categorized as a business and music account in the InstME index, based on the profile's bio and Instagram category across 59 posts.
Avg Comments
327
Predominantly men · mostly 25–44
Typical for Business creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Business
Secondary: Music
Engagement
0.1%
A sponsored post from PLAYMAKER is estimated at $980 to $1,800. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
