Followers
38.4K
Following
3.6K
Total Posts
Engagement Rate
1.63%
Avg Likes
610
Avg Comments
Reaching 38.4K followers on Instagram, Leo is a Beauty brand. Its posts sit across beauty and health. The account has published 2,727 posts, currently less than one post a week. Posts average 610 likes and 17 comments, an engagement rate of 1.63%.
With 38.4K followers across 2,727 posts, Lousyleo is one of the Beauty accounts tracked in the InstME index.
Lousyleo records a 1.63% engagement rate, above the median of 0.57% for the 5,414 Beauty accounts with 10K–100K followers tracked in the InstME index.
The like-to-comment split is roughly 37 to one, indicating a healthy amount of conversation.
Lousyleo's recent cadence works out to less than one post per week.
Estimated sponsored-post value
$220–$410
Based on 38.4K followers and a 1.63% engagement rate, a single sponsored post by Lousyleo is worth an estimated $220–$410. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Health
| Metric | Lousyleo | Cohort median |
|---|---|---|
| Engagement rate | 1.63% | 0.57% |
| Average likes | 610 | 134 |
| Average comments | 17 | 12 |
| Posts per week | 0.26 | 0.59 |
Median values from 5,414 Beauty accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 10, 2026
Leo is a beauty brand on Instagram, with 38.4K followers.
Leo posts on Instagram as @lousyleo.
Leo has 38,399 followers on Instagram (38.4K) as of Jul 10, 2026.
Leo's engagement rate is 1.63%, calculated from average likes and comments per post relative to followers. That is above the median of 0.57% for Beauty accounts with 10K–100K followers in the InstME index.
Posts by Leo average 610 likes and 17 comments.
Leo posts less than once a week on average.
Leo is registered as a business account on Instagram.
Leo is categorized as a beauty and health account in the InstME index, based on the profile's bio and Instagram category across 2,727 posts.
A sponsored post from Leo is estimated at $220 to $410. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
2,727
17
Posts / Week
0.26
Growth Score
32.6 / 100
Follower Ratio
10.6×
Engagement
0.36%
