Followers
16M
Following
219
Total Posts
Engagement Rate
1%
Avg Likes
159,248
Avg Comments
On Instagram, Little Mix is a verified Music brand with an audience of 16M. To date Little Mix has posted 4,095 times, currently less than one post a week. Typical posts draw 159,248 likes and 1,306 comments, putting engagement at 1%.
Tracked in the InstME index, Littlemix is a Music account with 16M followers and a back catalogue of 4,095 posts.
Littlemix records a 1% engagement rate, in line with the median of 1.04% for the 1,001 Music accounts with over 1M followers tracked in the InstME index.
The like-to-comment split is roughly 122 to one, indicating an audience that mostly engages through likes.
Littlemix's recent cadence works out to less than one post per week.
Littlemix keeps its following list short (219) relative to 16M followers, as established creators and brands tend to.
Estimated sponsored-post value
$56,000–$100,000
Based on 16M followers and a 1% engagement rate, a single sponsored post by Littlemix is worth an estimated $56,000–$100,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More men than women · mostly 16–30
Typical for Music creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Music
| Metric | Littlemix | Cohort median |
|---|---|---|
| Engagement rate | 1% | 1.04% |
| Average likes | 159,248 | 25,754 |
| Average comments | 1,306 | 441 |
| Posts per week | 0.06 | 0.76 |
Median values from 1,001 Music accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
Get advanced audience quality signals, growth trend analytics, historical snapshots, and top-performing content patterns.
No credit card needed
Last reviewed: Jul 11, 2026
Little Mix is a verified music brand on Instagram, with 16M followers.
Little Mix posts on Instagram as @littlemix.
Little Mix has 15,993,117 followers on Instagram (16M) as of Jul 11, 2026.
Little Mix's engagement rate is 1%, calculated from average likes and comments per post relative to followers. That is in line with the median of 1.04% for Music accounts with over 1M followers in the InstME index.
Posts by Little Mix average 159,248 likes and 1,306 comments.
Little Mix posts less than once a week on average.
Little Mix is registered as a business account on Instagram and is verified.
Little Mix is categorized as a music account in the InstME index, based on the profile's bio and Instagram category across 4,095 posts.
Yes. Little Mix carries the blue verified badge on Instagram.
4,095
1,306
Posts / Week
0.06
Growth Score
20 / 100
Follower Ratio
73027.9×
Engagement
2.13%
A sponsored post from Little Mix is estimated at $56,000 to $100,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
