Celebrating the adventure of fatherhood. 7 million + followers on all socials #lifeofdad Moms, check out
Followers
709.1K
Following
475
Total Posts
Engagement Rate
8.95%
Avg Likes
63,354
Avg Comments
Life of Dad is a verified Parenting brand, with 709.1K followers on Instagram. Its posts sit across parenting and travel. The account has published 8,222 posts, currently less than one post a week. Typical posts draw 63,354 likes and 133 comments, putting engagement at 8.95%.
On Instagram, Lifeofdad runs a Parenting account that has published 8,222 posts and gathered 709.1K followers.
Lifeofdad has an engagement rate of 8.95%, which is in the top quarter (median: 0.95%) for Parenting accounts with 100K–1M followers, based on 991 accounts in the InstME index.
For roughly every 476 likes there is one comment, an audience that mostly engages through likes.
Lifeofdad keeps a posting cadence of less than one post per week.
Lifeofdad follows only 475 accounts while being followed by 709.1K, the lopsided ratio of an established creator or brand.
Estimated sponsored-post value
$9,900–$18,000
Based on 709.1K followers and a 8.95% engagement rate, a single sponsored post by Lifeofdad is worth an estimated $9,900–$18,000. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Travel
| Metric | Lifeofdad | Cohort median |
|---|---|---|
| Engagement rate | 8.95% | 0.95% |
| Average likes | 63,354 | 2,325 |
| Average comments | 133 | 71 |
| Posts per week | 0.1 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Life of Dad is a verified parenting brand on Instagram, with 709.1K followers.
Life of Dad posts on Instagram as @lifeofdad.
Life of Dad has 709,117 followers on Instagram (709.1K) as of Apr 27, 2026.
Life of Dad's engagement rate is 8.95%, calculated from average likes and comments per post relative to followers. That is in the top quarter (median: 0.95%) for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Life of Dad average 63,354 likes and 133 comments.
Life of Dad posts less than once a week on average.
Life of Dad is registered as a business account on Instagram and is verified.
Life of Dad is categorized as a parenting and travel account in the InstME index, based on the profile's bio and Instagram category across 8,222 posts.
Yes. Life of Dad carries the blue verified badge on Instagram.
8,222
133
Posts / Week
0.1
Growth Score
100 / 100
Follower Ratio
1492.9×
Engagement
0%
A sponsored post from Life of Dad is estimated at $9,900 to $18,000. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
