📢 Motherhood is hard, being honest helps 💃 Creator, author, speaker, advocate, weirdo, deep feeler, CPTSD survivor 📘 Honest Motherhood out now
Followers
700.3K
Following
2.1K
Total Posts
Engagement Rate
0.38%
Avg Likes
2,571
Avg Comments
Libby Ward is a verified Parenting creator, with 700.3K followers on Instagram. Content spans parenting and lifestyle. The account has published 2,776 posts, currently less than one post a week. Posts average 2,571 likes and 118 comments, an engagement rate of 0.38%.
Tracked in the InstME index, Libbyward is a Parenting account with 700.3K followers and a back catalogue of 2,776 posts.
Against 991 Parenting accounts with 100K–1M followers in the InstME index, Libbyward's 0.38% engagement rate lands below the median of 0.95%.
For roughly every 22 likes there is one comment, a healthy amount of conversation.
Libbyward keeps a posting cadence of less than one post per week.
Libbyward keeps its following list short (2,052) relative to 700.3K followers, as established creators and brands tend to.
Estimated sponsored-post value
$2,500–$4,600
Based on 700.3K followers and a 0.38% engagement rate, a single sponsored post by Libbyward is worth an estimated $2,500–$4,600. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 25–44
Typical for Parenting creators, modeled from the niche, not measured for this account.
Content Focus
Primary: Parenting
Secondary: Lifestyle
| Metric | Libbyward | Cohort median |
|---|---|---|
| Engagement rate | 0.38% | 0.95% |
| Average likes | 2,571 | 2,325 |
| Average comments | 118 | 71 |
| Posts per week | 0.26 | 1.04 |
Median values from 991 Parenting accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 23, 2026
Libby Ward is a verified parenting creator on Instagram, with 700.3K followers.
Libby Ward posts on Instagram as @libbyward.
Libby Ward has 700,315 followers on Instagram (700.3K) as of Apr 23, 2026.
Libby Ward's engagement rate is 0.38%, calculated from average likes and comments per post relative to followers. That is below the median of 0.95% for Parenting accounts with 100K–1M followers in the InstME index.
Posts by Libby Ward average 2,571 likes and 118 comments.
Libby Ward posts less than once a week on average.
Libby Ward is registered as a creator account on Instagram and is verified.
Libby Ward is categorized as a parenting and lifestyle account in the InstME index, based on the profile's bio and Instagram category across 2,776 posts.
Yes. Libby Ward carries the blue verified badge on Instagram.
2,776
118
Posts / Week
0.26
Growth Score
7.6 / 100
Follower Ratio
341.3×
Engagement
0.98%
A sponsored post from Libby Ward is estimated at $2,500 to $4,600. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
