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Outreach This Creator For FreeReaching 1.2K followers on Instagram, Laye is a Beauty brand based in Nigeria. Its posts sit across beauty and automotive. To date Laye has posted 86 times, currently around 2 posts a week. Engagement runs at 2.99%, or about 29 likes and 7 comments per post.
Tracked in the InstME index, Layeskin is a Beauty account with 1.2K followers and a back catalogue of 86 posts.
Against 4,078 Beauty accounts with 1K–10K followers in the InstME index, Layeskin's 2.99% engagement rate lands in line with the median of 3.02%.
The audience comments once per 4 likes on average, an unusually discussion-heavy audience.
In recent weeks Layeskin has kept to about one post per week.
Estimated sponsored-post value
$12–$23
Based on 1.2K followers and a 2.99% engagement rate, a single sponsored post by Layeskin is worth an estimated $12–$23. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.Predominantly women · mostly 18–34
Typical for Beauty creators in Nigeria, modeled from the niche, not measured for this account.
Content Focus
Primary: Beauty
Secondary: Automotive
| Metric | Layeskin | Cohort median |
|---|---|---|
| Engagement rate | 2.99% | 3.02% |
| Average likes | 29 | 79 |
| Average comments | 7 | 9 |
| Posts per week | 1.87 | 0.26 |
Median values from 4,078 Beauty accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Layeskin | Cohort median |
|---|---|---|
| Engagement rate | 2.99% | 2.07% |
| Average likes | 29 | 62 |
| Average comments | 7 | 10 |
| Posts per week | 1.87 | 0.24 |
Median values from 190 Beauty accounts in Nigeria with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 9, 2026
Laye is a beauty brand based in Nigeria on Instagram, with 1.2K followers.
Laye posts on Instagram as @layeskin.
Laye has 1,190 followers on Instagram (1.2K) as of Jul 9, 2026.
Laye's engagement rate is 2.99%, calculated from average likes and comments per post relative to followers. That is in line with the median of 3.02% for Beauty accounts with 1K–10K followers in the InstME index.
Posts by Laye average 29 likes and 7 comments.
Laye posts about 2 times per week on average.
Laye is registered as a business account on Instagram.
Laye is categorized as a beauty and automotive account in the InstME index, based on the profile's bio and Instagram category across 86 posts.
Laye's profile places the account in Nigeria. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Avg Comments
7
3.3K
Engagement
13.24%
A sponsored post from Laye is estimated at $12 to $23. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
