Urban Adventure wear, made in England, championing the best of British cloth suppliers, old school sustainability, the new workwear!
Laird Utility Workwear is a verified Travel creator based in United Kingdom, with 2.1K followers on Instagram. The account posts mainly around travel and education topics. The account has published 345 posts, currently less than one post a week. Typical posts draw 18 likes and 3 comments, putting engagement at 1%.
Lairdutility operates a Travel account on Instagram, pairing 2.1K followers with 345 posts.
Against 2,015 Travel accounts with 1K–10K followers in the InstME index, Lairdutility's 1% engagement rate lands in the bottom quarter (median: 4.16%).
Lairdutility currently publishes less than one post per week.
Estimated sponsored-post value
$7–$14
Based on 2.1K followers and a 1% engagement rate, a single sponsored post by Lairdutility is worth an estimated $7–$14. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience (estimated)
Est.More women than men · mostly 25–44
Typical for Travel creators in United Kingdom, modeled from the niche, not measured for this account.
Content Focus
Primary: Travel
Secondary: Education
| Metric | Lairdutility | Cohort median |
|---|---|---|
| Engagement rate | 1% | 4.16% |
| Average likes | 18 | 110 |
| Average comments | 3 | 10 |
| Posts per week | 0.72 | 0.31 |
Median values from 2,015 Travel accounts with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lairdutility | Cohort median |
|---|---|---|
| Engagement rate | 1% | 1.5% |
| Average likes | 18 | 78 |
| Average comments | 3 | 6 |
| Posts per week | 0.72 | 0.48 |
Median values from 57 Travel accounts in United Kingdom with 1K–10K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Aug 28, 2026
Laird Utility Workwear is a verified travel creator based in United Kingdom on Instagram, with 2.1K followers.
Laird Utility Workwear posts on Instagram as @lairdutility.
Laird Utility Workwear has 2,094 followers on Instagram (2.1K) as of Aug 28, 2026.
Laird Utility Workwear's engagement rate is 1%, calculated from average likes and comments per post relative to followers. That is in the bottom quarter (median: 4.16%) for Travel accounts with 1K–10K followers in the InstME index.
Posts by Laird Utility Workwear average 18 likes and 3 comments.
Laird Utility Workwear posts less than once a week on average.
Laird Utility Workwear is registered as a creator account on Instagram and is verified.
Laird Utility Workwear is categorized as a travel and education account in the InstME index, based on the profile's bio and Instagram category across 345 posts.
Total Posts
345
Avg Comments
3
Engagement
0.03%
Laird Utility Workwear's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Laird Utility Workwear carries the blue verified badge on Instagram.
A sponsored post from Laird Utility Workwear is estimated at $7 to $14. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
