Independent Hat & Cap maker. Handmade in England using the best British cloth mills and crafting techniques. @lairdutility
Laird Hatters runs a verified Instagram creator account based in United Kingdom with 20.6K followers on Instagram. Laird Hatters has shared 2,480 posts to date, currently around 4 posts a week. Typical posts draw 1,192 likes and 35 comments, putting engagement at 5.96%.
Counting 20.6K followers and 2,480 posts, Lairdhatters sits in the InstME index as a creator account.
At 5.96%, Lairdhatters's engagement rate is in the top 26% relative to accounts with 10K–100K followers.
The comment-to-like ratio works out to one comment per 34 likes, pointing to a healthy amount of conversation.
Lairdhatters's output runs to about 4 posts per week.
On audience quality, Lairdhatters lands at 100/100, an estimated 0% of followers read as low-quality or inactive, a strong signal of genuine reach.
Estimated sponsored-post value
$290–$540
Based on 20.6K followers and a 5.96% engagement rate, a single sponsored post by Lairdhatters is worth an estimated $290–$540. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
Audience Health
~0% of followers look low-quality or inactive.
View Full AuditThere’s more behind this audience. See what the full audit reveals.| Metric | Lairdhatters | Cohort median |
|---|---|---|
| Engagement rate | 5.96% | 1.45% |
| Average likes | 1,192 | 339 |
| Average comments | 35 | 18 |
| Posts per week | 4.42 | 0.52 |
Median values from 146,020 accounts with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Lairdhatters | Cohort median |
|---|---|---|
| Engagement rate | 5.96% | 0.84% |
| Average likes | 1,192 | 203 |
| Average comments | 35 | 11 |
| Posts per week | 4.42 | 0.74 |
Median values from 4,170 accounts in United Kingdom with 10K–100K followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 13, 2026
Laird Hatters is a verified Instagram creator based in United Kingdom on Instagram, with 20.6K followers.
Laird Hatters posts on Instagram as @lairdhatters.
Laird Hatters has 20,614 followers on Instagram (20.6K) as of Jul 13, 2026.
Laird Hatters's engagement rate is 5.96%, calculated from average likes and comments per post relative to followers.
Posts by Laird Hatters average 1,192 likes and 35 comments.
Laird Hatters posts about 4 times per week on average.
InstME's audience-quality analysis estimates about 0% of Laird Hatters's followers are low-quality or inactive, giving an audience-quality score of 100/100.
Laird Hatters is registered as a creator account on Instagram and is verified.
Laird Hatters's profile places the account in United Kingdom. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Total Posts
2,480
Avg Comments
35
Engagement
10.46%
Yes. Laird Hatters carries the blue verified badge on Instagram.
A sponsored post from Laird Hatters is estimated at $290 to $540. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
