Low prices for life. Don't forget to tag @kmartaus in your for a chance to be featured. T&C's via the link below👇
Followers
1.4M
Following
481
Total Posts
Engagement Rate
0.04%
Avg Likes
493
Avg Comments
On Instagram, Kmart Australia is a verified business account based in Australia with an audience of 1.4M. The account has published 5,386 posts, currently around 14 posts a week. Posts average 493 likes and 21 comments, an engagement rate of 0.04%.
Tracked in the InstME index, Kmartaus is a business account with 1.4M followers and a back catalogue of 5,386 posts.
Typical engagement for Kmartaus runs to 493 likes and 21 comments a post, one interaction per 2,761 followers.
The audience comments once per 23 likes on average, a healthy amount of conversation.
Over recent weeks, Kmartaus has published about 14 posts per week, more than one per day.
Kmartaus keeps its following list short (481) relative to 1.4M followers, as established creators and brands tend to.
Estimated sponsored-post value
$5,000–$9,200
Based on 1.4M followers and a 0.04% engagement rate, a single sponsored post by Kmartaus is worth an estimated $5,000–$9,200. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Kmartaus | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.02% |
| Average likes | 493 | 25,711 |
| Average comments | 21 | 376 |
| Posts per week | 14.18 | 1.1 |
Median values from 12,265 accounts with over 1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kmartaus | Cohort median |
|---|---|---|
| Engagement rate | 0.04% | 1.22% |
| Average likes | 493 | 19,100 |
| Average comments | 21 | 218 |
| Posts per week | 14.18 | 0.75 |
Median values from 59 accounts in Australia with over 1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Apr 27, 2026
Kmart Australia is a verified Instagram brand based in Australia on Instagram, with 1.4M followers.
Kmart Australia posts on Instagram as @kmartaus.
Kmart Australia has 1,419,347 followers on Instagram (1.4M) as of Apr 27, 2026.
Kmart Australia's engagement rate is 0.04%, calculated from average likes and comments per post relative to followers.
Posts by Kmart Australia average 493 likes and 21 comments.
Kmart Australia posts about 14 times per week on average.
Kmart Australia is registered as a business account on Instagram and is verified.
Kmart Australia's profile places the account in Australia. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kmart Australia carries the blue verified badge on Instagram.
5,386
21
Posts / Week
14.18
Growth Score
0.8 / 100
Follower Ratio
2950.8×
Engagement
5.11%
A sponsored post from Kmart Australia is estimated at $5,000 to $9,200. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
