The official US account for KIT KAT®️. Have a break, have a KIT KAT®️! KIT KAT®️ product made in USA under license from Nestlé
Followers
325.6K
Following
1.8K
Total Posts
Engagement Rate
0.2%
Avg Likes
596
Avg Comments
Kit Kat runs a verified business account account based in United States with 325.6K followers on Instagram. Kit Kat has shared 195 posts to date, currently around 7 posts a week. Posts average 596 likes and 41 comments, an engagement rate of 0.2%.
Kitkat_us is a business account whose 195 posts have grown a following of 325.6K on Instagram.
Each post from Kitkat_us averages 596 likes and 41 comments, or about one interaction per 511 followers.
Followers weigh in with a comment about every 14 likes, an unusually discussion-heavy audience.
Recent posting activity averages about 7 posts per week, more than one per day.
With 325.6K followers but only 1,781 accounts followed back, Kitkat_us shows the ratio of a well-established account.
Estimated sponsored-post value
$1,100–$2,100
Based on 325.6K followers and a 0.2% engagement rate, a single sponsored post by Kitkat_us is worth an estimated $1,100–$2,100. This is a modeled range, not a quoted rate, actual pricing varies by niche, content format, usage rights and exclusivity.
| Metric | Kitkat_us | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 1.25% |
| Average likes | 596 | 2,985 |
| Average comments | 41 | 73 |
| Posts per week | 7.36 | 0.74 |
Median values from 44,975 accounts with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
| Metric | Kitkat_us | Cohort median |
|---|---|---|
| Engagement rate | 0.2% | 0.86% |
| Average likes | 596 | 2,003 |
| Average comments | 41 | 56 |
| Posts per week | 7.36 | 0.79 |
Median values from 6,613 accounts in United States with 100K–1M followers in the InstME index, refreshed Jul 19, 2026.
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Last reviewed: Jul 15, 2026
Kit Kat is a verified Instagram brand based in United States on Instagram, with 325.6K followers.
Kit Kat posts on Instagram as @kitkat_us.
Kit Kat has 325,635 followers on Instagram (325.6K) as of Jul 15, 2026.
Kit Kat's engagement rate is 0.2%, calculated from average likes and comments per post relative to followers.
Posts by Kit Kat average 596 likes and 41 comments.
Kit Kat posts about 7 times per week on average.
Kit Kat is registered as a business account on Instagram and is verified.
Kit Kat's profile places the account in United States. Location comes from public profile signals, so treat it as the account's stated market rather than a confirmed address.
Yes. Kit Kat carries the blue verified badge on Instagram.
A sponsored post from Kit Kat is estimated at $1,100 to $2,100. This is a model based on audience size and engagement, not a rate card, so real pricing is set by the creator.
195
41
Posts / Week
7.36
Growth Score
4 / 100
Follower Ratio
182.8×
Engagement
0.1%
